Often, marketers tend to ignore the power of Twitter, but they forget that it’s an incredibly powerful social media platform. It has more than 300 million active users and there are 1 billion unique visitors on it. This is enough to highlight the power it commands. Paid promotions drive traffic on Twitter if ad campaigns are seen by people scrolling through millions of tweets. So, you will have to make sure that your Twitter ad campaign is optimized perfectly. This will help you get the highest return on investment.
Here are 4 tips that will help you optimize your Twitter campaigns:
Paint a broad picture
Twitter advertising does not happen in isolation; it should be planned and executed in tandem with other social media strategies. The basic rules that work well in the case of other paid ad promotions also work for Twitter.
First of all, you should determine the objective of your campaign — whether you want to drive holiday sales, increase app installations or boost the number of followers. It is not that you have to set only one goal; however, having a pre-determined objective will help you measure your ad performance.
Test your tweets
When you’re clear about your objective, try to learn about the type of content that appeals to your audience. This directly affects your Twitter ad score; so, make sure your ads are broadly relevant to a particular set of audience. Test by tweaking the different components of your tweet. Here is how you can conduct a simple A/B test:
- Create two different tweets that are essentially the same, but let one key element be different.
- Send out two versions of the same Twitter copy at the same time.
- Review and analyze the Twitter data.
- Repeat with different element changes.
Testing gives valuable insights that you would have otherwise failed to notice. This is how it helps you obtain maximum ROI. You can judge whether your target audience likes stats, quotes, or questions and figure out the time of the day when they are highly receptive to your tweets. Don’t shy away from changing your strategy if something is not working.
Target right options for better ROI
The most crucial part of a Twitter campaign is selecting the right interests and followers that really stand out. Find out the interests that are working for you and identify those that are leading to more engagement. This will help you eliminate poor performers and get more bang for your buck.
Experiment with bid price
The bidding price seriously affects the performance of Twitter ad campaigns. While starting a campaign, make sure you are ready to bid for each defined objective. The higher the bid, the greater will be the chances of someone seeing the ad that you promote after they have fulfilled your criteria. Twitter suggests a bid price to get the best result, but you can afford to deviate from the suggestion to find your own sweet spot.
Using the above tips will help you boost the ROI of your Twitter campaigns. You just need to focus on defining your goals, choosing the right ad format, and crafting engaging content. This will help you increase the ad score of your Twitter campaigns.