Outsource Ad Operations

In realizing a campaign or website’s total potential, digital Ad Operations play a very crucial role. Without seasoned Ad Operation experts at the helm, all that creativity within your team can go wasted. Saddling your core team with the additional responsibility of managing your campaign will be extremely counterproductive, killing their mojo and needlessly overstretching your resources. Hence you must outsource, publisher and advertiser both, since only an organization like Virtual Employee, with ready access to seasoned Ad Ops experts can scale up rapidly on demand, within budget, and still deliver accurate results on time.

Having Ad Operations in-house means that you spend your time and energy trying to choose the right programmatic partners, waterfall models, and ad servers when you would perhaps be better served, concentrating on your core operations.

By deciding to outsource Ad Operations to VE’s Ad Operations managers, you not only save on costs and time, but you are also adding immense value to that side of your business. Every Ad Operation expert in Virtual Employee is a thoroughly seasoned campaigner, having dealt with a plethora of accounts already, both for publishers and advertisers.

To put it into perspective, we are talking about almost 400 years of combined experience, with thorough expertise in DoubleClick for Publishers (DFP), DFP Small Business, DoubleClick for Advertisers (DFA), OpenX, etc. The most hardworking in-house teams will also need help to match that sort of expertise.

Explore Our Ad Operations Services for Publishers & Advertisers:

For Publishers:

• Setting Up Campaigns
• Creative & 3rd Party Tags – Testing & Uploading
• Site Tagging Based on the Ad Server
• Campaign Management
• Inventory Management
• Screenshots & Reporting

For Advertisers:

• Setting Up Campaigns as per Media Plans
• Sending Tags to the Concerned Party (Publishers & Networks)
• Creative Testing & Uploading
• Creating Floodlight & Universal Tags
• Campaign & Creative Modifications

How Does Strategic Outsourcing Deliver Ad Operations Excellence?

Ad Operations outsourcing isn’t only about filling skill gaps or cost savings; it’s a strategic decision that can impact a business’s ad performance and overall success significantly. Here are some key aspects of outsourcing Ad Operations services:

• Strategic Alignment: When you opt to outsource Ad Operations, your business should orient its outsourcing strategy to your broad business and marketing goals. This will ensure that the outsourced Ad Ops team becomes an essential element of your company’s growth strategy.
• Focus on Core Competencies: When you hire outsourced Ad Operations experts, your company can channel its in-house resources and efforts toward its strategic projects and key competencies. This will allow your business to promote differentiation and innovation in your industry.
• Scalability & Agility: Ad Operations outsourcing provides the required scalability for adapting to an evolving market ecosystem and quickly grabbing new opportunities. It’s an active resource allocation approach that enables businesses to scale their ad efforts up or down whenever required.
• Access to Specialized Expertise: Premier Ad Operations companies in India often have specialized tools and expertise that can be exhausting to assemble in-house. This knowledge can make way for improved efficiency, enhanced campaign performance, and a competitive advantage.
• Risk Mitigation: Outsourcing Ad Ops can help businesses minimize risks related to in-house activities, like staff turnover, talent shortages, or technology obsolescence. Ad Operations outsourcing agencies can suspect such risks, enabling businesses to emphasize risk mitigation in their key areas.
• Strategic Insights: Experienced Ad Ops outsourcing companies can bring industry best practices insights to the table. They can deliver strategic suggestions on audience targeting, ad campaigns, and emerging trends, allowing companies to make conscious decisions.
• Performance Accountability: Efficient outsourcing partnerships involve precise key performance indicators (KPIs) and service level agreements (SLAs). This will assign liability to outsourcing agencies for driving noticeable results and lining up business goals.
• Improved Data Utilization: Often outsourcing partners are well-versed in data interpretation and analysis. Cashing in their data analytics expertise can give rise to more logical decision-making and enhanced campaign ROI.
• Focus on Innovation: When the operational elements of ad campaigns are managed by outsourcing agencies, your in-house Ad Ops team can get down to strategic and creative components of marketing, driving innovation in campaign and messaging strategies.

In a nutshell, looking at outsourcing Ad Operations with a strategic perspective centers its role on backing the overall business strategy of a company. It drives past cost estimations and remarks outsourcing as a catalyst for innovation, growth, and competitive edge in the dynamic ecosystem of digital advertising. Companies must conceive Ad Operations outsourcing as a relationship that can help them achieve new marketing heights.

Why Should You Choose Virtual Employee to Outsource Ad Operations?

Here are 3 big factors that make VE your go-to Ad Operations outsourcing partner:

• Increased Cost Savings: Our clients have gone on record to state the massive cost savings they have had with Virtual Employee – in the range of $60,000, £40,000, or €60,000 and even more.
• Superior Technical Proficiency: VE invests heavily in training its resources and its Ad Op experts have impressive certifications from some of the biggest names in the industry. All this makes them sharp, smart, and completely in tune with what’s trending in various Ad Servers, Ad Networks, and Ad Exchanges.
• Stringent Quality Assurance: As a CMMI Level 3 assessed company, VE’s digital marketing team follows well-defined and documented processes and optimized procedures that eliminate errors and provide high-quality work.

What are the Various Platforms and Networks Targeted by VE’s Ad Ops Experts?

Virtual Employee’s Ad Operations team delivers targeted advertising across various networks and platforms like:

Search Engine Networks: Google provides a massive network of apps and websites where text-driven advertisements appear next to search results. Alternative options for targeting search audiences are Bing and Yahoo!.

Display Networks: Site-specific sponsorships include a direct agreement with apps or websites to position ads in prime locations. Syndication/Exchanges utilize programmatic buying to procure ad inventory throughout an extended network of apps and websites, reaching a wider audience.

Social Media Networks: LinkedIn caters to experts, enabling B2B advertisers to reach definite industries and demographics. Facebook, with its substantial user base, provides comprehensive targeting choices across several ad formats.