Magento today is the first choice for any enterprise looking to start an online store. And this is largely due to the unmatched features that the CMS offers. Such has been its dominance that experts term it as the ‘WordPress of ecommerce CMS’. All large e-stores like Samsung, Nike, Ford, Fox Connect, Lenovo, Olympus, Nestle, and many other enterprises have trusted Magento. Overall, it captures 25% CMS market in the ecommerce platform segment. So, why does it have such a strong market share? Here are the reasons:
1. Open Source Platform
It’s an open source platform and you can install it absolutely free. In fact, you can download any version of the Magento Community Edition. If you’re a Magento expert, you can enhance the performance of this CMS and also promote it with its strong features. You can do so with the help of the vast modules available at Magento Connect.
Desire anything and you can achieve it on Magento. For example, if you want to expand your product range to some extent, you can do so easily. This is not the case with WooCommerce and other platforms. Their performance is affected if you scale beyond a limit. With Magento, you can control the page load time and the query processing time despite scaling to a great extent. This is very important as only a few hundred milliseconds of latency processing can dash your chances of conversion.
Most businesses intend to scale up with time as this is why they come into existence. Their aim is to grow their site’s customer base, process more orders, and get more traffic on to their website. Magento is built to scale up fast. You can start with a single server and switch to multiple servers quickly. You just need to install a load balancer without having to rewrite a fresh code.
3. Amazing Flexibility in Design
Without doubt, design plays an important role in the success of any online store. Amazon and eBay are good examples. Magento provides good design options for any requirement and it can be customized as much as you wish, unlike its closest rival BigCommerce, which offers limited customization ability.
Magento is made for multitasking and it lets you do different types of work simultaneously so that you save time. You can manage items, billing, promotion, and customer information through just a single dashboard. Practically, you can do anything with it. This is not possible with any other ecommerce CMS.
One of the big reasons behind the popularity of Magento is its flexibility. Magento developers can create stunning frontend for multiple device access. You can also customize the back-end of your store as per specific requirement. There is a perfect control of interfaces and processing capabilities for your online shopping store.
6. Easy to Install
Whether you want to run your store with the same product or different products or you want to use different currencies or build and maintain different codebases — all of this can be done easily with Magento developement services. Imagining such a high degree of flexibility from any other CMS is difficult.
7. SEO Compatibility
Ecommerce systems are complex and need out-of-the box solutions for different problems. This is important as search engines are always updating their algorithms and the weightage that they give to different criteria. If you don’t update accordingly, you’ll be in trouble. Magento scores well on the SEO compatibility front. It has a decent URL structure with canonicalization feature, Meta tag control, and an amazing template structure even for the most complex requirement. Apart from this, there are plenty of free and paid extensions to help you tweak every aspect of your efforts vis-à-vis SEO.
8. Ease of Integration
You can integrate Magento with a large number of third-party services such as payment gateways, transportation, and shipment tracking. It also has built-in Google tools such as Google Analytics. Though almost all platforms allow you to extend functionalities, none of them do it like Magento that allows you to do the same with modules, extensions or add-ons. However, Magento has a wide range of choices. You can easily upgrade, enable, disable or hide, and control the accessibility to your admin area.
By now, you must have understood why you should choose Magento developers over other ecommerce CMS platforms. Everybody loves Magento for different reasons. Developers love it because of its flexibility, and owners like it because of the large number of functionalities and features that it has. Hope it stands you in good stead too.