Most of us, with some hard work, can produce a good piece of writing. So, why do we require professional writers to create marketing copies for our business? Be it for brochures, whitepapers, or websites – we end up hiring the services of an expert content writer.
Why is hiring a good content writer so important for the success of your online writing campaign? Can’t we ask anyone in our staff to write short, snappy text?
If we do that, it will be a disaster from marketing point of view. Professional content writing or copy-writing is a specialized task, requiring specific kind of training and experience. You need to hire writers who have proven skills in content creation and you must keep tabs on their performance.
Quality content has certain qualities. You need to determine whether the content your team is producing has these attributes:
1. Does your content anticipate readers’ questions?
Your readers don’t read your content just to applaud your writing. Rather, your content should answer the questions they have in their mind. This will happen only when your writers anticipate the questions readers want to ask and create content that incorporates answers to their questions.
Writers need to do their research relentlessly and peek into the minds of their readers. They should be clear about what they are trying to say and wisely choose the words they use to express themselves.
Your content should provide solutions to readers and make life easier for them. Moreover, it should align with your overall marketing strategy and enable you to achieve the objectives you have set for yourselves.
2. Is your content replete with data?
Data gives your content credibility. Ask your writers to do in-depth research, check facts and put the knowledge they have gained to good use in their content. You ideas and opinions may form the core of your story, but it's data that will make it look more credible. Let your story be rife with data.
3. Does your content tell a full story?
Your story must incorporate opposite viewpoints. It won’t be complete if it incorporates a single point of view. Content, which incorporates multiple perspectives, earns people’s trust. Such content is highly informative for readers and they are sure to appreciate it.
4. Does your writing harp on what has been said before?
Many a time, writers keep rewriting the old stuff. However, it just won’t work and readers now tend to ignore such content. Encourage your writers to come up with new ideas and do adequate research to back them. Make sure your content is created around ideas your audiences are eager to know about. Content should also be written clearly and thoughts must flow as a river.
The presence of talented writers in your team is imperative for implementing any marketing strategy effectively. Asking these questions will ensure you are able to tap into their talent well. In case you lack a team of competent writers, you can go for affordable content writing services. This will enable you to get the content you require without facing recruitment woes.