For any B2B enterprise to succeed, the quality as well as the quantity of the leads matter. This is the reason why marketing professionals are leaving no stone unturned to find unique and new strategies to boost the generation of leads. Interestingly, 68% marketers dealing in B2B give the generation of high-quality leads utmost priority.
Apart from the exponential growth of internet users in the last 5-6 years, various studies also suggest that 76% American citizens use various kinds of social media platforms regularly. About 66% marketing professionals use social media for lead generation by working on social channels for as less as 7 hours per week. Social media definitely has an edge over outbound marketing because implementing strategies for the former is quick, simple, and cost-effective.
So, it is time you stopped focusing too much on traditional marketing and used your social media presence to generate maximum B2B leads. Hire social media marketing experts to devise various strategies for enhancing your business. You can also hire SMM services in India if you are looking for quality and less expensive marketing solutions. Here are some social media platform-specific ideas that will help you attain huge success for your organization:
- Facebook Lead Generation
- LinkedIn Lead Generation
LinkedIn is all about business; so, it a great platform for generating business leads. The people registered on LinkedIn are prepared for business talks; so, getting in touch with your target audience and sharing your business ideas or story shouldn't be a tough task.
Start Targeting Immediately
The best part about lead generation through LinkedIn is that your posts can directly target your chosen audience even though they are not paid promotions. Simply click on 'Post Options' located just below the post creator and send your post to various people based on their profession, geographical location, industry, or any other criterion. This will also help you customize your posts without irritating those you are targeting.
- Twitter Lead Generation
Imagine the power of a platform that is loaded with over 330 million active users; that is what Twitter is. Every year, more than $70 million is spent on promotional ads by diverse businesses on this very platform. Today, people of all ages and from all walks of life across the world use Twitter, which means that there should be an audience for almost every user. The right tweets can definitely let you achieve exponential organic reach once you accumulate the retweets.
Build A Strong Following
Having a low number of followers on Twitter won't help much no matter how hard you try to get leads. You can get the desired numbers only if you sell your idea or story to people to actually make them follow you. Sharing your Twitter handle on your website and other forms of communication can be vital too. Engage your target audience by talking about what is relevant for them, and this will help you in connecting with their networks as well. Try to tweet something new often because simply posting other people's content for retweeting won't make users follow you. Having you own voice and content will help the target audience understand you and once they become your followers, you can start getting the much-desired leads.
Facebook has been used extensively to drive referral traffic; however, these days, it is seen that the organic reach of brands is getting compromised. However, there is still some hope for people who don't want to rely purely on paid ads. The strategy to get your message across to the target audience for free is given below:
Promote Sharing and Conversations
Facebook's new algorithm doesn't support good organic reach; however, it definitely encourages interactions like sharing and conversations. So, it is important to encourage your target audience to share the content you post in their own timelines. The best way to promote conversations would be to start various discussions through your posts and content. If your content is strong and engaging, you may note a huge increase in your reach. It works best if the content has a very interesting story to tell.
Influencers Can Help
Getting the bigger players hooked to your posts and tweets will make you a winner in quick time. As they start mentioning or retweeting you, your social media marketing will get a major boost. Your content is vital for attracting bigger players; so, a few interviews and features will act as ego baits for them to share your content with their followers, which in turn would improve your following.
Social media has seen a tremendous growth in the last 5 years, and as a B2B marketer, it is important to harness the power of this medium and use it as an effective tool for lead generation. Remember that your social media presence can be the biggest gold mine for getting a huge number of leads. You just have to get it right from the outset. David Alston rightly said, “Social media is not a media. The key is to listen, engage, and build relationships.” Hire social media marketing experts who have the required experience in your domain and enjoy immense success in lead generation.