Social media has been one of the priorities of marketers for some time. This platform has witnessed quick growth in the last few years and can only be expected to undergo a surge. The following things are expected to affect the social media strategy of different companies:
If you are a fan of live streaming, you will appreciate new features such as Periscope, Meerkat and Blab. Facebook, the most popular social media platform, enables users to live-stream from the app to their newsfeed. Live streaming can only be expected to gain steam in 2016, with Periscope and Meerkat becoming more popular. More brands are broadcasting celebrity/influencer interviews to expand and consolidate their influence and multi-curate prospects and existing customers.
New Editorial Features
Social platforms, competing among themselves for grabbing users’ attention, have introduced a series of innovative editorial features recently. This trend is evident in Facebook Instant Articles, Twitters Moments and Snapchat Discover. These features enhance things such as ad engagement, gathering of consumer insights, data collection, and logical division of revenue. The editorials of social platforms are likely to become more sophisticated.
Marketing Linked to Performance
Brands have taken into account the fact that working in close collaboration with social media influencers on campaigners will help them get more success. What they need to do is meet their campaign objectives with performance-based social marketing.
Creative Video Content
Virtual reality style ads have emerged as a potent tool to help you connect to your customers and prospects. Top brands such as Samsung, Nestle, AT&T, Coca Cola, Mountain Dew, Mondelez and more have successfully used creative video content to make a favorable impression upon their target audiences. Facebook has launched 360 video to enable users to create more creative content. They have collaborated with Samsung to develop Oculus Rift VR headset, a head-mounted display that facilitates immersive virtual reality. Businesses are keen to take advantage of this emerging technology and move ahead of competitors.
Backlash Against Retargeting
People are now getting exasperated with retargeting and this thing needs to be factored in by businesses. An overdose of retargeting is likely to cause harm rather than offer any marketing advantage. Business enterprises need to keep away from such shoddy campaigns.
Many people consider putting private information on overly commercial platforms as too risky. Such users may opt for platforms like Telegram, an app that heavily encrypts messaging. This keeps the messages totally private and gives an advantage in comparison to popular apps. More and more people in the coming days are likely to prefer encrypted messaging over the usual platforms.
Social media is undergoing great changes and business enterprises need to keep pace with these changes. Constant connection with reality will keep you in a position where you can use the right set of tools and the right trends and meet your intended objectives as a marketer.