Top Digital Marketing Trends In 2018

By Daya Mukherjee Aug 29, 2018
Top Digital Marketing Trends In 2018

With the advancement of technologies, Digital Marketing has changed the very identity of marketing. The supremacy of Digital Marketing has helped big as well as small businesses build their own space in the internet world. Organizations are also working hard to keep up with the pace as more and more people are going to online platforms to gather information or make purchases.

Digital Marketing helps in reaching out to targeted audiences and customers in an effective manner. Businesses can hire digital marketing experts and harness the power of digital marketing and boost their marketing initiatives. Digital advertising is in and below are few trends which you can follow to enhance your marketing strategies.

Content Marketing

Content Marketing is increasingly getting popular and it has turned out to be a vital marketing weapon for almost all businesses. Author Jay Baer once said “Content is fire; social media is gasoline.”Content Marketing is all about creating and sharing appropriate and engaging content to attract targeted audiences and prospective customers. The free content you share should be convincing and related to your business, so that profitable customer response can be expected.

Perfect example of personalized content is Coca-Cola’s “Share a Coke” campaign during the summer of 2015. This marketing campaign turned out to be an instant hit because people could relate to the brand as they could get common names like “David” and “Laura” printed on Coke bottles and share them with their loved ones.

Mobile Marketing

Mobile Marketing is very much in trend with the increasing number of smart-phone users across the globe. Mobile Marketing is an important strategy of digital marketing, which helps in reaching end users and audiences easily through smart-phones, tablets, and mobile devices through websites, email, SMS, MMS, and social media channels.

This trend is prevalent across businesses of every size and every location. Today, with people staying glued to their mobile phones, Mobile Marketing is also the quickest and safest bet. This form of marketing strategy will continue to prevail for years to come. As an entrepreneur, if you are not taking the advantage of Mobile Marketing, you would be lagging behind for sure.

Video Content

Videos are certainly the most appealing content on social media. Social video content is very much in demand and marketing experts are promoting their businesses quite effectively on social media platforms like Facebook, Instagram, Twitter, Snapchat, and YouTube. Video content is far more convincing than text content because people can get your message quicker, which eventually would boost your sales.

There are millions of viewers on YouTube and Facebook every day. So, the number of videos you post per month will directly impact your business. Doesn’t matter if you do a Facebook Live or upload a video on YouTube or simply add a video to your website; what really matters is that quality video content reaches your customers. Video is a very effective medium of communication and marketers are fully aware of this fact. During a 2015 Web Video Marketing Council study, 73% of the respondents agreed on the positive impact of videos in their marketing endeavors.


Chatbot is a unique computer program that emulates our conversation in its usual format utilizing artificial intelligence technology. These days, more and more companies are using Chatbots for solving customer service issues and engagement. Chatbots are performing much better now than earlier, helping brands to efficiently engage with their audiences.


Seth Godin rightly said, “Marketing is no longer about the stuff that you make, but about the stories you tell.”As a business owner or marketer, you simply can’t ignore the popularity of stories on social media these days. This concept was initially introduced by Snapchat, but now it is the biggest craze in the social media world. Following the footsteps of Snapchat, Instagram launched a new feature called Instagram Stories. Now YouTube has a stories format named “Reels”, and even Whatsapp and Facebook followed the trend. Hire digital marketing experts to ensure that your stories on social media stand out from the rest.


Marketing is not about using tactics to selling what you produce, it is about how you create a genuine customer base through clear and accurate information. Digital technology has literally eradicated the physical expenditures of communications. If you are in the U.S. or UK, digital marketing services from local vendors can be very expensive. In such a scenario, you should get in touch with an offshore outsourcing company in India or elsewhere to meet the digital marketing needs of your organization or brand. The trends discussed above will surely change the very face of social and digital marketing. Understanding the trends and desires of the audiences will help you in your quest for marketing success.

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