Irrespective of what the stats have to say about how powerful YouTube is, you're well aware of the impact it can have on your business. In fact, you may already have a YouTube account and you might have probably uploaded a few videos as well. No matter how much time and resources you may have spent on marketing, it's possible that your videos would not have got more than 20 odd views. This is pretty standard so far as YouTube marketing is concerned. The key to YouTube marketing lies in making your videos get good rankings in Google searches. Once your video gets a good ranking, you'll receive a steady stream of targeted views from Google. This, however, is a lot easier said than done - making anything get a good rank requires a deep understanding of Google's search algorithms.
Here, you either need to be a seasoned YouTube marketer or at least be willing to try the 5 tested hacks that can help you improve your online presence:
- Create value-added videos
The first area where people fail is in the videos they create. YouTube isn't a shopping website. You can't make purchases on this platform. Then why should you create sales videos? It's perfectly fine to use YouTube to host your videos, but people on this site don't really care about your new product. YouTubers are seeking content that can help them solve problems, learn skills, watch cat videos and waste time. In order to get that automated stream of views, focus on your content accordingly.
Here are some examples of the videos you should be making:
- Tutorial videos (Tutorial videos setting up Analytics Goals or Events)
- How-to videos (How to rank your e book in Amazon)
- Review videos (Product reviews, business reviews etc.)
- Mind the length of the video
YouTube is constantly updating its search algorithm to offer a better user experience. YouTube quickly got smart and changed its algorithm to take engagement factors into account. While aggregated clicks are still counted, the following metrics also play a significant role:
- Number of comments your video receives
- Total number of seconds users spend watching your video
- Number of likes your video receives
- Number of times your video is shared on social media
- Number of times your video is on other websites
These added metrics forced YouTubers to create videos with better, more engaging content in order to adhere to the algorithm. Although there is no official guidance on how long your videos should be, it always pays to have at least a two-minute long video. The more number of seconds you keep a user hooked to your video, the higher your video will be ranked. Therefore, having longer videos will add to the total number of seconds users spend on your videos.
- Naming Convention
Your YouTube marketing plan should target long tail and less competitive keywords. This will allow you to get your video ranked through simple and free hacks. If you insist on being ranked for "car insurance", more power to you - however, you'll need to build a load of links to your video. Here is the step-by-step process for it:
- Go to your completed video file that is ready for upload
- Right click on the file and select “Get Info”
- Add some tags to your video that are related to the content
- Under “Name & Extension”, name the file after your #1 and #2 keywords
- Throw in a brief description of your video in the comments field
Now you're ready to upload your file on YouTube. When you dump the file in the upload section, the raw video name will pull through - leave it as it is. This is the title you want for your video.
YouTube provides a platform with a built-in audience - it's your job to engage this audience and drive them to your website. Your website is where you finish the marketing process - meaning grab their information, make a sale, click on an ad etc. After you add a link, you need to optimize the rest of the video description. This is yet another area that YouTube scans for finding signals on what your video is about. Here are a few tips for optimizing your description:
- Try and write at least 200 words of content.
- Use synonyms and one off keywords. For example, if your main keyword is "How To Rank YouTube Videos", some one-off keywords would be "How to rank YouTube videos in Google", "How to get videos to show up in search engines, YouTube Marketing" etc.
- Don't use duplicate content. This means for each of your videos, you need to write a different description.
- Don't overuse keywords – you can get slapped for keyword stuffing.
Always write out the video transcript. As this can be a major pain, you can outsource it.
- Utilize Playlists
Playlists help you add an additional layer of signals to your video. For each video, I strongly suggest that you create a new playlist using synonym keywords. Here is what you can do:
- Primary Keyword: Guide to Ranking YouTube Videos in Google
- Secondary Keyword: How to Get More Views on YouTube Videos
- File Name: Guide to Ranking YouTube Videos in Google
- Description: Link to video
- Playlist name: YouTube Video Marketing
By following these simple hacks, you can add a lot of value to your YouTube marketing campaign; most importantly, you will get the desired number of footfalls on your channel and website.