In spite of the rising popularity of social media and other similar platforms, email marketing continues to hold its own. It is one of the best digital marketing strategies to leverage prospects for increasing ecommerce sales. This is evident from the fact that over 7% of all ecommerce transactions directly come through email marketing. Another advantage of using emails is that you can segment customers into different groups. The effectiveness of email marketing has further increased after the advancement of "buyers’ persona" strategies.
The following 4 email marketing tips can help you increase the ROI of your campaign:
Incentivize customers to review products
Numerous studies have testified the positive impact of product reviews on ecommerce sales. Argos, an email marketing firm, did an email-based review promotion of 90,000 products and it was found that products having positive reviews had a 10% higher conversion rate than those without it.
Identify improvement in your checkout conversion rate with abandonment emails
Cart and checkout abandonment is one of the most important areas to focus on when it comes to conversion rate optimization. Those who transfer your products into their cart are certainly interested in buying them, but they probably quit midway due to some technical or other issues. You can use email marketing to reduce cart abandonment. This can be done by automating the process. An arrangement can be made wherein you get prompted via a mail when a person visits the checkout page or transfers products to their cart, but does not complete the process.
Reward your most loyal customers
Most ecommerce companies know this secret that a large number of revenue is typically generated through a limited number of loyal customers. Segregating customers into categories based on engagement and loyalty and providing certain sections with gifts and small rewards can help you increase your revenue.
On-off e-commerce emails
Sending a one-time email to those prospects who were not expecting it at all can be a good strategy. Marketers often use newsletters to implement this strategy. This is because newsletters are not tied to any particular group of users.
Hubspot advises a more useful tip, which involves offering special offers and information to users that were not anticipated in advance.
Using email marketing intelligently can help you overcome various complexities. Often marketing people fail to understand how they are to use this technique effectively. They continue spamming a database of emails until users begin to unsubscribe. There are more effective and intelligent applications in email marketing. There will surely be other strategies too other than the ones described in this article, which will just require you to think differently.