How to manage Google penalties successfully?
Google's Panda and Penguin algorithms and their updates have affected the rankings of innumerable websites since 2011. While the Panda update rolled out in February 2011, Penguin spread panic when it rolled out in 2012. The website content is scrutinized by these algorithms, with the aim to display the high-quality websites at the top of the search results while bringing down the rank of low-quality websites.
If your website ranking has been adversely impacted by Panda or Penguin updates or both, how can you recover it? The important first step is to analyze your website in detail to identify areas where your website fails to meet Google best practices and repair those areas.
Panda penalizes you for hosting thin, irrelevant, and duplicate content on your website; it penalizes your complete domain.
You can take the following steps to recover your ranking and traffic from a Panda hit.
- Display good quality content: Websites with very thin, irrelevant, or plagiarized content are likely to be fully penalized in a Panda reprisal. The low quality content needs to be removed and replaced with original and meaningful content.
- Incorporate authoritative content: Check if the website content is credible and relevant in terms of the topic. Would people find it valuable enough to share and recommend? Would you find this information valid and trustworthy? Ensure that your website content fulfils this criterion.
- Ensure a good user experience: Users can be frustrated by a number of factors including excessive or poor quality adverts leading to poor visual experience, or slow loading page and website. A healthy user experience is not only approved by Panda, it also encourages users to appreciate and share your website in social media, further improving its credibility and rank.
A Penguin update penalizes you when other websites with thin or poor content link to you. Penguin updates generally impact a part of the website unless the entire website is marred by issues such as keyword stuffing or unnatural links.
What can be done to recover a Penguin update?
- Conduct a thorough link profile analysis: Penguin looks at links to your home page as also the inside pages.
- Delete suspicious links: Remove toxic links from irrelevant or over-optimized sites or those carrying spun content, irrelevant guest posts, or comment spam etc. Desist from excessive keyword stuffing, doorway pages, and unnatural link building with the idea to change search results.
- Integrate healthy SEO practices: Check the over-optimized pages and do away with black or grey hat SEO strategies. Incorporate Penguin-safe links; update the website in terms of links, content and keywords.
To recover from Google penalties, it is important to do proper SEO at site level as well as content level. Implement the suggested changes and request Google to restore your rankings. There is no getting around Google strictures except fixing the damaged goods in keeping with the guidelines and make it a part of your internet marketing strategy.