Google Ads Case Study
How Google Ads Elevated Leads, Conversions & ROI for Blue Ocean Innovations Inc
Blu Ocean Innovations Inc. is a dynamic and innovative company, based in Spring Valley, NV that offers a comprehensive suite of services, from video production to reputation management and marketing that not only enhances their clients' business models but also drives profitability through innovation and effective strategies.
Carl, Director of Blu Ocean Innovations, sought the expertise, tools, and resources of agencies with larger teams and superior IT support. He aimed for tangible results: game-changing plans to promote his client's business, boost brand awareness, and secure customer loyalty. Carl emphasized the use of targeted, data-driven digital techniques and interactive marketing strategies for measurable outcomes. His focus was on increasing his client's sales figures through numbers, metrics, and optimization.
After interviewing a couple of resources, Carl hired Akansha Singh, a PPC and Social Media expert. Akansha’s expertise and skills have brought about a dramatic transformation in Carl’s business, and she is still doing so with consistency.
Akansha Singh
Assistant Team Lead, Social Media
Once Akansha, the resource hired, had Carl's goals all lined up, she came up with a comprehensive and strategic plan.
She did some good old market research to understand what she was dealing with in each service category, like attorneys, orthodontics, bookkeeping, and bankruptcy solutions. She wanted to know who her peeps were in each of these categories and what made them tick. Plus, she did some smart detective work with SpyFu, that helped her uncover the keywords her peers were targeting, observe their ad copy, and even understand their budget allocation for online advertising – you know, learning from the best.
Then came the keywords, and Akansha dived deep into this one, armed with powerful tools like Google Keyword Planner and Ahrefs. She meticulously curated an extensive list, encompassing broad terms and hyper-specific phrases. Her strategic use of these tools ensured that the ads not only cast a wide network but also hit the bull's eye with precision, maximizing visibility in all the right places.
Akansha organized the campaigns like a pro. Each service category got its very own campaign, and she went even further, breaking things down into ad groups for each specific service within those categories. It was like creating little ad armies, all ready to do their thing.
The resource crafted ad copies that were not just catchy but also localized. She wanted folks to see these ads and think, "Hey, this is exactly what I need!" She didn't forget to add the magic of powerful value propositions and solid benefits.
For local businesses, Akansha cranked things up a notch with Local Service Ads (LSAs). She made sure the services got all the visibility they deserved, and even went the extra mile to get the business verified by Google.
When it came to targeting, the resource was all about geotargeting. She wanted the ads to reach the right people in the right places, and she adjusted her bids accordingly based on how competitive each location was.
Akansha strategically allocated budgets and initially implemented automated bidding strategies like Target CPA and Maximize Conversions for efficient ad spending. Acknowledging the dynamic nature of online advertising, she continuously monitored performance metrics and made real-time adjustments to bidding strategies as the campaign progressed. This agile approach ensured optimal budget allocation, maximizing the impact of each expenditure and contributing effectively to overarching objectives.
Akansha kept a close eye on the performance, monitored click-through rates and conversions and if something wasn't working as it should, she fixed it immediately.
Speaking of fixing, negative keywords were her unsung heroes. She kept updating the list to weed out the irrelevant traffic and make sure only the good stuff came through.
And you know what they say, the proof is in the pudding. The resource made sure Carl got regular reports to see the impact of the campaigns. She kept the lines of communication wide open because a successful partnership is all about teamwork.
She was all ears for feedback, and she didn't just listen, but also acted on it. If something needed tweaking, she tweaked. The campaigns were as dynamic as they come.
Initially, the resource started with the Call-Only ads. But gradually she started exploring the shiny new Google Ads features, especially those nifty Local Service Ads. When she dived into a Google Ads campaign, the stuff that really mattered was the numbers, those key metrics like more leads rolling in, conversion rates going up, and the sweet return on investment (ROI). And it was not about just a one-hit wonder. Akansha is still bringing in those results consistently.
What started as a vision, a set of clear-cut goals, and a strategic plan evolved into a thriving digital marketing campaign that consistently delivered impressive results. The metrics painted a picture of triumph – more leads, improved conversion rates, and a solid ROI. The commitment to adaptability and the constant embrace of new Google Ads features, like Local Service Ads, proved to be game changers.
Results Akansha achieved for Carl. She has been extremely consistent in generating leads.
| Month | Budget Allotted | Leads |
|---|---|---|
| July 2023 | $1654.51 | 30 |
| August 2023 | $1645.24 | 30 |
| September 2023 | $1584.87 | 25 |
Director of Blu Ocean Innovations, Spring Valley, NV
Akansha has been a valuable member of our team for more than two years now. Her skills and ability to add value in a constantly evolving marketplace are proof of her inherent value to our vision and plans for exponential growth in the Blu Ocean Market.
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