Overview
Here’s the Case Study!
Colliers International (Canada-based Real Estate Firm) came to us looking to hire a
market researcher.
Problem
Their data accuracy was just 90%.
That means out of 10 sets of data they provided 1 set was inaccurate.
That was a problem. A real problem.
Need
A market researcher who could
increase their data accuracy
and trust.
Resource Hired
Nitesh Kumar Jha, VE’s expert business analyst came on
board for Colliers International (Through a video call
interview)
Solution
Research. Review. Update. Repeat
Nitesh was constantly researching new properties and updating them on the CRM. And did re-checks every month to see if the properties on the CRM were still available or sold. This helped Colliers International improve the data accuracy.
Tools Used
Result
Achieved 99% accuracy
in data
Project Status
Live, Jan 2020 - continuing
About the Client
Industry
Real Estate Incepted in 1976
CEO
Jay S. Hennick
Headquarters
Toronto, Canada
Colliers International assists Canadians in making the most of commercial property, from typical asset types such as office, retail, and industrial to highly specialised properties such as hotels, multifamily complexes, and healthcare facilities. And for clients wishing to buy, sell, or develop land, their land services experts guide them to the finest options.
Problem
Colliers International works in an extremely competitive market
(There are 1,40000+ real estate agents in Canada - from sources).
The ability to acquire and keep clients can be impacted by
competition.
What if the information they supply turns out to be incorrect?
Colliers International was in the same boat. Mistakes began to occur
in the data they provided. Also, their data accuracy had dropped to
90%. As a result, there was a huge dip in customers.
Colliers chose to add another market researcher to their squad in
January 2020.
Resource Hired
We always offer more at the same price, considering
that Business Analyst is among the top 10 highest-paying
job roles.
Nitesh Kumar Jha
Business Analyst (7+ Years)
Domain
Knowledge
Real Estate, Digital
Marketing, IT, Legal
Proficiency in working on
Analytical Platforms
Excel, MS Office, SQL, PowerBI
Salesforce
Knowledge of Project
Management tools
Jira, Agile Methodology
and Scrum
Resource vs Challenges
Job of 3 PeopleHis role at the outset was to research data for residential projects.
Interestingly, the other two market researchers left the job the next week.
As a result, it was Nitesh vs. a slew of tasks.
He began managing data for commercial, office, and lease projects along
with residential projects.
Solution
Nitesh played the role of a detective 
He worked with local research teams across British Columbia markets and
investigated the low data accuracy case.
Connected with the local research teams and agents and verified whether the property on the website was still available or not.
Every day, new properties were added to the website following comprehensive vetting.
Did re-verifications and data cleansing every month.
Updated the monetary transactions and leads on the CRM.
Nitesh tracked occupancy, and data metrics (errors & accuracy) for Colliers using Power BI. And created insightful reports and shared with the team.
Coordinated Collier's communication with prospects, leads, and customers using Salesforce. And recorded the monetary transactions too.
Result
In the Canadian real estate sector, 99% data accuracy had never been reached.
That's what Nitesh did for Colliers!
Within 8 months, the data accuracy rose to 99%.
This brought back Colliers International's trustworthiness. And how!
Testimonial
Jay S. Hennick
Co-founder of Colliers International
Than Other Companies Have Clients