How Indiana Alarm Started Getting
1 Lead for Every 6 Clicks
With an 1199% increase in conversion rate, VE helped Indiana Alarm grow beyond
where they hoped to be in 5 years in just 6 months.
How Indiana Alarm Started Getting
With an 1199% increase in conversion rate, VE helped Indiana Alarm grow beyond
where they hoped to be in 5 years in just 6 months.
One Client. One VE Resource
When the opportunity to drive leads with Google Ads came our way from Indiana Alarm, we knew this was going to be a special one.
A locally owned and privately held company securing the lives of eight hundred thousand people (of Indianapolis)—this has VE dream project written all over it.
What a perfect encapsulation of our goal —helping people who help others! Let’s go.
Overview
Every home is unique, and Indiana Alarm (IA) offers a security system that matches. With more than $8M in annual revenue, IA is a long-standing residential and commercial security company.
So, What Changed?
By: WRTV.com Staff
Posted at 5:08 PM, Jan 14, 2021 and last updated 12.51 AM, Jan 22, 2022
INDIANAPOLIS - 2021 was the deadliest year in Indianapolis' history as the city recorded 271 homicides.
Challange
IA’s paid advertising efforts were limited in scope and opportunity. They were getting very few leads and, that too, at a higher cost.
Here’s the Data
Here’s the Math
And Here’s the Fact
So, they were spending nearly $555 per lead—almost 10 times higher than the search advertising benchmark.
Clearly, they needed a better strategy. And we offered them one.
The Solution
The Free Audit That Helped Indiana Alarm
Find its 6-Figure Revenue Stream
When your advertising money is on the line, you need to make sure you are getting maximum reach for minimal cost. That's exactly what the client wanted from us.And we made sure VE was the last Digital Marketing Agency they would ever need.
We Predicted (the Unpredictable) Take a quick peek at the audit
* Joshua Bell later admitted that he didn’t believe the predicted figures because they were too good to be true. Well, we proved him wrong.
Implementation
PPC can either be a waste of money or one of the best lead-generating machines out there. And we wanted to make sure it was firing on all 5 cylinders.
1. Outsmart (Not Outspend)
Indiana Alarm wanted more leads, but they had to cut their ad budget in half. But we were cool with it. Because we know how to outsmart the competition without answering every PPC challenge with an increased budget.
With ad spending limitations known from the start, we started narrowing down the audience, adding negative keywords, and optimizing the ad campaigns efficiently to have more granular control over spend.
2. Creating Ads (That Convert Like Crazy)
IA needed to keep its fast-growing customers hooked. So, we restructured the ad campaigns and added persuasive ads that were relevant too.
The result was insane.
Here’s the Data
Here’s the Math
And Here’s the Fact
3. Understanding (Hard-to-understand) Audience
Targeting the audience simply by age, gender, and location is easy. But we went deeper than that to find out what customers were searching for and even which ads they were clicking on. Finally, we found the right audience.
The result was insane.
Here’s the Data
Here’s the Math
And Here’s the Fact
4. Advertising to Humans (Not Bots)
Indiana Alarm was getting a meaningful percentage of clicks but getting less than 9 leads a month on average. Surely some of those clicks were the ones they didn’t want. We found out that for every $5 spent, Indiana Alarm was losing $1 to ad fraud
This is how we removed bots, fake users, and fake touchpoints.
And yes. We stopped the haters, too.
The results were nothing short of phenomenal. Indiana Alarm started getting one lead for every six clicks.
Here’s the Data
Here’s the Math
And Here’s the Fact
5. The Cost (of Love) Was $2500
People love IA. But that was costing them a lot of money. The company was losing $7 every time their existing customers clicked on their ads. And by the end of every month, IA was wasting more than $2500 on an audience that never intended to convert.
Identifying the audience you don’t want to reach is just as important as finding the right audience you do want to target.
We did just that by setting up Negative Audiences. We excluded current customers, support seekers, and past converters. And here’s what we got.
Here’s the Data
Here’s the Math
And Here’s the Fact
Result
From July 2022 to December 2022, Indiana Alarm achieved a whopping1199 % increase in conversion rates and an equally dramatic 151% decrease in cost-per-click. Saved $15,000 on Google Ads all the while.
And, what’s more, we went to achieve 50% better results than what even we predicted in the audit report.
Resource
The future of Indiana Alarm is looking bright… and pretty darn secure! Here’s the changemaker who refused to put limits on Indiana Alarm’s growth.
Digital Marketing Executive | 4+ years of experience
Result
From July 2022 to December 2022, Indiana Alarm achieved a whopping1199 % increase in conversion rates and an equally dramatic 151% decrease in cost-per-click. Saved $15,000 on Google Ads all the while.
And, what’s more, we went to achieve 50% better results than what even we predicted in the audit report.
Yes. You Can Ask for a Free Audit too
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