How Virtual Employee Helped iFloorTape Achieve 45% Sales Growth

The Strategy That Helped iFloortape
Find its 6-Figure Revenue Stream

With the rise in competition between 9.7 million global Amazon sellers, retail companies need a little help supercharging their Amazon campaigns – and that’s exactly what this popular floor tape brand needed. iFloortape approached VE to help take their business where it had never gone before—to become a 6-figure seller in under a year. We did it in just six months. All with...

Amazon Advertising Strategy with Helium 10.
Optimized Titles, Descriptions, and Bullet Points.

Impressive, right? Well, for VE, that’s all in a day’s work.

Scoping the Challenge

From “One Hit Wonders”
To “Long-time Player”

When it comes to companies that offer the most durable floor marking products, iFloortape is a step above the rest. They have a long history of selling products through Amazon Vendor Central, but their sales decreased by 42% due to warehouse shifting, supply chain disruption, and increased competition from lower-quality products manufactured locally.

This is what they came to VE with.

Additionally, iFloortape’s paid Amazon ad efforts were limited in scope and opportunity. They were making a decent number of sales, but at a greater cost. Their ACoS was 18%. That's 18 percent higher than Amazon's ad benchmark.
Clearly, they needed a better strategy. And we offered them one.

One VE Resource. 7000+ Products One Big Goal

Our initial goals was to drive $100,000 in topline revenue on Amazon with a direct ad spend of 12.5% or less. By combining Amazon marketing strategies and applying dynamic repricing, our final result was $5,10,241 in topline revenue and a direct advertising spend of less than 2.5%. If that’s not Amazon marketers' dream project, we don’t know what is

Chart Depicting iFloorTape's Sales Success

Promising a Way Out

1. Amazon advertising strategy with Helium 10

Taking the Man Out of Manual
(With Helium 10)

Nobody knows Helium 10 better than Manny Coats. Well, almost no one. We automated stock keeping, avoided stock-outs and over-ordering, and predicted inventory intelligently—we simplified energy-zapping tasks. All with Helium 10.

Result? Not a single product went ‘out of stock’ from January 23 to July 23.

Removing Guesstimates
(With Amazon Product Research Tool)

It took us 7 days to find profitable products in high-converting niches from more than 7000 floor tape products. So, was it easy? If only it were spray and pray. We analyzed thousands of data points, created custom filter presets, and tracked Amazon Best Sellers Rank (BSR) trends to increase the number of orders.

Result? iFloortape scales to 6 orders per hour.

Reverse Engineering Keyword Research
(With Reverse ASIN Lookup)

What if you could get a peek inside your competitors’ keyword strategies? And found out which KWs bring them the most traffic? With Reverse ASIN lookup, you can, and James (iFloortape’s CEO) loved it when we did it for them.

Result? Topline revenue on Amazon increased by 45.4%.

Detailed View of Sales Dashboard Showing iFloorTape Metrics

2. Optimized titles, descriptions, and bullet points.

Finding What They’re Looking For
(Without Extensive Browsing)

The goal was to make browsing and the online buying experience as exciting as discovering products in retail stores. So, we added visual representations of the products with details like thickness, fabric, and application instructions. This enabled customers to make informed purchase decisions. With the right product description in place, users can now find their favorite items without extensive browsing.

Result? Average sales per order item increased from $58 to $66.83.

Graph Highlighting Average Sales Improvement

Growth that Kept on Growing

With less friction for Amazon shoppers on product search, iFloortape witnessed a 30% increase in sales, and a 45% jump in revenue.

If you want your Amazon marketing strategy to truly work in your favor, never second guess your inventory levels again.

Rohit Kumar, Amazon Marketing Expert, VE

Rohit pays special attention to Competitive Analysis Valid review acquisition, Content & Merchandising Integration & Acceleration, Sales & Profitability. If you think your Amazon products are not converting, reach out to Rohit.

He is at his desk now.

Reach Out to Him

iFloortape Enters the New FBA World Order

The Strategy That Helped iFloortape
Find its 6-Figure Revenue Stream

From “One Hit Wonders”
To “Long-time Player”

One VE Resource. 7000+ Products One Big Goal

Promising a Way Out

Taking the Man Out of Manual
(With Helium 10)

Removing Guesstimates
(With Amazon Product Research Tool)

Reverse Engineering Keyword Research
(With Reverse ASIN Lookup)

Finding What They’re Looking For
(Without Extensive Browsing)

Growth that Kept on Growing

We Have More Work Portfolios

iFloortape Enters the New FBA World Order

The Strategy That Helped iFloortape Find its 6-Figure Revenue Stream

From “One Hit Wonders” To “Long-time Player”

One VE Resource. 7000+ Products One Big Goal

Promising a Way Out

Taking the Man Out of Manual(With Helium 10)

Removing Guesstimates(With Amazon Product Research Tool)

Reverse Engineering Keyword Research(With Reverse ASIN Lookup)

Finding What They’re Looking For(Without Extensive Browsing)

Growth that Kept on Growing

We Have More Work Portfolios

The Strategy That Helped iFloortape
Find its 6-Figure Revenue Stream

From “One Hit Wonders”
To “Long-time Player”

Taking the Man Out of Manual
(With Helium 10)

Removing Guesstimates
(With Amazon Product Research Tool)

Reverse Engineering Keyword Research
(With Reverse ASIN Lookup)

Finding What They’re Looking For
(Without Extensive Browsing)