UKAT’s SEO & Engagement Soared with VE’s Expertise

How VE’s Content Magic Transformed UKAT’s Online Presence

What We Did

Blogging

Who Helped

Surbhi Bharadwaj

Duration

8 months

Overview
About the Client
The Challenges
The Solution
Tools
Result
Testimonial
Other Work Protfolio

UK Addiction Treatement Centres- Website

Overview

UK Addiction Treatment Centre’s struggle with poor online visibility and insufficient organic traffic ends in just 8 months with VE’s assistance.

About the Client

The Client: UKAT's Commitment to Recovery

UKAT stands as a prominent addiction treatment provider in the UK, committed to empowering individuals throughout their journey to recovery. Renowned for evidence-based programs, compassionate care, and an experienced team, UKAT facilitates enduring transformations, aiding clients in reclaiming their lives from the clutches of addiction. The organization prioritizes the well-being of its clients, ensuring a supportive and effective path to recovery.

The Challenges

UKAT’s Struggles

Poor online visibility

Low traffic to their platform

The Quest for Content

Sumit Lakhina, UKAT's Head of Marketing, approached VE to increase online visibility and drive more traffic to their website through content marketing. In November 2022, he hired Surbhi Bharadwaj, VE's senior content writer, to produce two blogs daily on topics like addiction and mental health. The SEO team then posted these blogs on third-party websites to increase UKAT's traffic. Sumit emphasized the need for high-quality, plagiarism-free content delivered on time.

Surbhi Bharadwaj, has been with VE for nearly three years, and is a skilled content writer adept at blogs, product descriptions, and social media posts. A key member of the content team, she has successfully handled numerous writing projects for global clients hailing from diverse domains and industries.

The Solution

VE's Content Emissary: Surbhi's Mission

Surbhi consistently provided top-notch, plagiarism-free content aligned to UKAT’s requirement.

Surbhi’s Layered Strategy

Content Audit

Conducted a thorough analysis of existing content to identify gaps, inconsistencies, and opportunities. This set the basis for the development of a content strategy tailored to address specific challenges.

Keyword Research and SEO Optimization

Implemented a robust keyword strategy to enhance search engine rankings. Relevant keywords were seamlessly integrated into blog content to improve visibility and attract organic traffic.

Content Calendar and Planning

Developed a content calendar aligning with marketing goals. This ensured a consistent flow of relevant and timely content, catering to the interests of the target audience.

Storytelling and Brand Voice Guidelines

Defined a cohesive brand voice and storytelling approach to establish a strong emotional connection with the audience. This included guidelines for writers to maintain consistency in tone and messaging.

Tools of the Trade

The Results

Validation of Success

Increased User Engagement: The revamped content strategy led to a significant increase in user engagement on the website, measured by time spent on pages, click-through rates, and social media interactions.
Improved SEO Rankings: Implementation of a comprehensive SEO strategy resulted in improved search engine rankings for key industry-related keywords, leading to increased organic traffic.
Enhanced Brand Perception: The consistent brand voice and storytelling approach contributed to an improved brand perception, with customers associating UKAT with authenticity and relatability.
Higher Conversion Rates: The focused approach to addressing customer pain points and providing solutions led to higher conversion rates.

Image showing 60.2k Organic Search Traffic

Victory of Informative Excellence

UKAT's trust in VE encapsulates the power of informative content in driving positive change. From addressing challenges to exceeding client expectations, the partnership exemplifies the potential of well-crafted content to inspire and educate, ultimately contributing to the success of an esteemed addiction treatment center.

Sumit’s Take on Surbhi

It has been a pleasure working with Surbhi as our content executive...despite being located remotely, Surbhi is always available, communicative and very responsive with her tasks...her work has been of high quality and consistently delivered on time.