How Concept Care Found
800+ Caregivers
Key Services
SEO and Social
Media Marketing
Expert
Pooja Saxena
Partnership
September,
2022-Till date
Overview
About Concept Care
Meet Concept Care, an aged care center based in Australia. On a mission to provide top-notch support services for individuals with disabilities, from physical challenges to sensory impairments, Concept Care aims to boost independence and enhance the quality of life for their extraordinary clients.
What brought Concept Care to Virtual Employee?
Concept Care aimed to assemble an A-team of caregivers capable of handling the diverse needs of their clientele. The problem? Limited awareness and engagement were holding them back from forming this dream team.
That's where Virtual Employee stepped in, helping them shout from the digital rooftops, "Hey, caregivers, we want you on our team!"
Introducing Virtual Employee and the Expert
Recognizing their needs, Concept Care turned to Virtual Employee and hired Pooja Saxena, who has nine years of experience in SEO and Social Media Marketing. She became Concept Care's secret weapon in transforming their challenges into victories.
Pooja Saxena (Social Media Strategist)
9 years of experience
- SEO
- Social Media Marketing
- Strategic Thinking
- Project Management
Challenges Faced by Concept Care
Alongwith challenges like limited awareness and engagement, they also faced:
Staffing
Difficulties
Hiring disability support workers seemed challenging. Pooja fixed it by using targeted paid ads for quick and effective recruitment.
Government Policy
Challenges
Navigating policies in disability, aged care, complex care, and mental health was a problem. She kept Concept Care's content compliant by staying updated with the latest rules and regulations.
Digital
Disruption
She guided Concept Care to embrace digital innovations like using new social media platforms, website revamp, and trending SEO strategies to stay ahead in the game
Innovative Solutions that Changed the Game
With her expertise, Pooja came up with a master plan for better engagement and awareness. First, a robust social media strategy using Facebook, LinkedIn, and Instagram. Plus, a website makeover to ensure it wasn't just user-friendly but disability-friendly too, from accessible design to easy keyboard accessibility to captioned media—because everyone deserves a comfy online home.
Rock Solid Social Media Strategies
Explored demographics for audience insights
Tailored content for diverse audience segments
Leveraged analytics for data-driven campaign refinements
Website Wow Factor
Audited the website for design and functionality upgrades
Teamed up for a visually stunning and user-friendly redesign
Added interactive features and seamless social media integration
SEO Supremacy
Executed a detailed SEO audit for enhanced visibility
Applied on-page and off-page optimizations
Stayed updated on algorithm changes
The Strategy
Pooja's mission started with a deep dive into the world of disability care, understanding the nuances of both caregivers and different disabilities. She incorporated these steps:
Turbocharging Social Media
Targeted Platform Optimization
Website Revamp
SEO Supercharge Mode
CRO and UI Enhancement
The Toolbox
Buffer:
LinkedIn, TikTok,
and X's new best
friend.
Meta Business Suite:
Where Facebook and
Instagram get theirt
groove on.
The Results
Pooja started with a vision and turned it into success. Within a few months, Concept Care gained 2k Instagram followers, Facebook followers surged to an impressive 10k, and LinkedIn garnered 529 followers. The website's revamp reduced bounce rates, and SEO implementation skyrocketed organic traffic and conversion rates. Best of all, they onboarded 800+ caregivers.
These achievements established Concept Care as a dominant force in aged care and disability services.
Real Experiences, Real Results
"Virtual Employee's magic? Transformed our digital game. Pooja's a wizard! she's got a really positive attitude and is really dedicated toher work.
There's nothing she can't do or isn't willing to assist us. Pooja has been a fantastic addition to our team."
Tamara Grosseibl
Executive Assistant at Concept Care
We Have More Work Portfolios
Than Other Companies Have Clients
