Local Is Good -
National
Is Better
VE’s multi-skilled digital marketing expert helped this local agency in Melbourne go national. 
“Jack of All Trades is a Master of None, But Oftentimes 
Than a Master of One.”
A Local Agency
with Aspirations
Hypex Digital was a local digital marketing agency till 2022. Based in Melbourne, they specialize in web design. The company has helped 50+ clients get creative web solutions in just 4 years.
In 2023, they started eyeing a bigger market. They wanted to go national.
Not just web solutions - they wanted to offer complete digital marketing services to their clients in what they called "Hypex 2.0".
Growing Fast!
The company was growing its business in terms of –
Until 2022, they were offering web design and development solutions to local clients. Their workforce was comfortably handling the workload.
But in 2023
“I want hands-on knowledge.
I do not care about certificates.”
There were a lot of gaps to be filled. But on a limited budget. SEO, social media, PPC and so on.
Hypex Digital’s founder TJ Ahlawat 
wanted a multi-specialist digital marketing expert. Some who could do Google Analytics, custom event creation – and everything in between.
As TJ started interviewing, he realized it was easier said than done.
A single resource for managing dozens of tools, multiple channels, various tasks? Not easy to find!
Non-negotiable
Requirements
Hypex Digital had varied clients.
From IT to hospitality.
Their ideal marketer needed to check these boxes:
-
Must know how to cater to different industries
-
Know how to cater to specific audience
-
Understand brand tone
-
Hands on experience of using marketing tools
-
Manage multiple clients in limited time
-
Generate leads
-
Efficient reporting
-
And, yes, be cost effective!
Would it be easy to find someone
this
multi-dimensional?
In person? No.
In person, with VE?
A Big
Meet Anugrah
The Jack of All Trades
Anugrah Vidyarthi, Digital Marketing expert, 5 years
hands-on experience.
He has worn many hats in his career:
Social Media
Ads, creative design, copies, strategies, campaigns and more
Paid Ads
Instagram, Google, Facebook, TikTok and more.
Blog Writing
Guest posts, blogs, articles
Creative design
Social media posts, banner ads, mock-up ideas
Led generation
Market research, content creation, omnichannel marketing etc.
Brand engagement
Creating brand tone, progression of marketing campaign and more.
It took the client just 3 days of free trial to gauge Anugrah’s
capabilities. Impressed, they hired him at once.
- 4 Clients
- 3 Industries
- 2 Hours of Work
- 1 Resource
IT
Industry overview:
- Fairly technical
- Thorough KW analysis
- High competition in KW
F7 is into:
Web Dev | Cloud computing
What did Anugrah do:
Google Ads | Facebook Ads | SEO
Highlights:
- Targeted mid-range KW, less competition but decent search volume
- Conversion from the first campaign
- 30+ conversions
- Cost Per Acquisition: 2 AUD
- Budget – AUD 23 per day
Billian is into:
Web Dev | Phone hosting
What did Anugrah do:
Guest posting | Paid Ads | On Page and Off Page SEO | Reporting
Highlights:
- On page optimization - meta titles, meta description
- Added FAQ section on the pages
- CRO optimization
- Conversion from the first campaign
- Brought in local leads and leads outside of their target area
- Cost Per Acquisition: 2.5 AUD
- Budget – AUD 30 per day
Healthcare
Industry overview:
- Dealt with disabled people
- Use of emphatical language
- Never mentioned the word disability
What is Glowing Therapy into:
NDIS services for disabled
What did Anugrah do:
PPC | Social Media Ads| SEO
Highlights:
- Earned 30+ high-quality backlinks
- Cost Per Acquisition: 2.5 AUD
- Budget – AUD 30 per day
- Fast and beneficial results
Hospitality
Industry overview:
- Causal brand tone
- No need to go in details
- Use of imaginative language
- Conversational language
- Pop culture references
What are they into:
Wedding photography and videography
What did Anugrah do:
Omnichannel marketing
Highlights:
- Started from scratch
- Set up Analytics
- Set up GTM
- Set up conversion events
- Linked Google Ads with Analytics
- Set up events on GTM
- Ran ads at a low budget
What are they into:
Cleaning services
What did Anugrah do:
PPC | Social media| On page and Off page SEO
Highlights:
- 170% growth in organic traffic
- Low Cost Per Acquisition: 2 AUD
- Average of 30 conversions in per month
- Running ads at a lower Cost Per Acquisition
100%
Client Retention
Hypex Digital retained all their clients since Anugrah joined.
They continue to grow and add more clients.
They are in the process of hiring more digital marketing experts from VE to accommodate their growth.
Keep Your Expectation High Like TJ
Because We Can Meet Them
He’s an all-rounder & has good business sense. Since he joined, there is a lot less pressure on all of us. So yes, it’s fun.
TJ Ahlawat
Co-founder of Hypex Digital, Melbourne
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