How VE helped Psychotoons ace marketing
Relationship Counselor & Owner 40+ Years' Experience
About Psychotoons
Psychotoons was conceptualized to help understand the concepts of psychology in a simple, fun manner. As per Dr. Ruth, the brand is for fun and not intended to promote any specific psychological theory or therapy that is concrete, totally serious, or the only or best theory.
Dr. Ruth Ann Currah is a renowned Relationship Counselor and owner of Psychotoons. With 40+ years of experience, she specializes in psychology, behavioral health, and social services.
Dr. Ruth is a content creator at heart. Instead of using mere words to convey her message, she prefers to create cartoons that speak her language.
She has created cartoons on a wide array of psychological subjects covering various aspects of relationships and different personalities.
A Brief
Groundwork on project development
The client wanted to optimize the current website and create awareness about the brand- Psychotoons.
On the digital marketing platforms like Facebook, Instagram, Quora, LinkedIn, Twitter, and more.
To create awareness about relationships & mental health issues. Also, Dr. Ruth lacked the technical know-how and wanted assistance.
A True Collaboration
Dr. Ruth Ann Currah is passionate about her cartoons and content as these are based on psychological aspects. Through her content, she is trying to address issues in relationships.
By collaborating with Pragya- our star Internet Marketing Expert, Dr. Ruth is able to present her content in a better manner, reach a wider audience, and maintain consistency.
Here is a detailed view of how Ruth and Pragya collaborated to create an audience for Psychotoons.
Research
Pragya conducts research on trending topics and topics that Dr. Ruth wants her brand to focus on.
Content
After in-depth research, Dr. Ruth works on content, in collaboration with Pragya.
Design
In the last step, Pragya works on design tools, like Canva and more, to design creatives for SM channels as well as campaigns.
Issues at Hand
Dr. Ruth Ann Currah approached VE as she lacked technical know-how and wanted to create awareness about her brand on the digital marketing platform. Psychotoons website has been around since 2012 with a limited digital presence.
After the first audit in December 2021, we realized the following issues:
- Old website architecture
- Missing SEO attributes
- Zero digital presence
Restructured the Website
To build a ground for Psychotoons to grow, we had to analyze the current condition of the website.
Following a Proper Channel
On-Page Optimization
Results Attained: 500+ Visitors per Day
Redefined Brand Stratergy
The Psychotoons brand represents complex human emotions through cartoons and other forms of content. The brand had a bare minimal digital footprint.
We asked ourselves following questions:
- What does the brand represent?
- What is the target audience?
- Where do we wish to see ourselves?
Brand Strategy Adopted:
People who are single, in a relationship, married, engaged, open relationship, complicated, separated, divorced or widowed.
Relationship coaching for people who are interested in weddings, family, friendship, or relationships.
To echo with the tone of the brand and maintain consistency, we selected soothing colors and designs.
- Content
- Tone of voice
- Visuals
- Digital presence
Putting the Plan into Action
- Created accounts on Instagram, Facebook, LinkedIn, and more.
- Defined color pallet that is soothing to the senses and matches the topic.
- Posted on regular intervals.
To tap into the emotional side of the brain, the color theme was suggested by Dr. Ruth.
Brand Awareness Campaigns
Results Attained: 300+ 'Relevant' Followers
Executive Internet Marketing 4 Years' Experience
Star
Collaborator
Pragya collaborates with Dr. Ruth daily to strategize plans, collate research material, and much more. Helped the client with strategic campaign management, ad creatives, and performance-driven marketing solutions.
She has expertise in SMM, SEO, SEM, PPC, LinkedIn marketing, digital marketing campaigns, reporting, market research, SWOT analysis, and more.
Future Projects
Pragya is tirelessly working with Dr. Ruth to prepare a stage for a book launch.
The book is a series of twenty short funny stories for children of all ages to enjoy and learn the truth. It lightly touches on the importance of play, the perspective of pets, popularity versus self-esteem, old age, how to handle sadness, self-control, materialism, meaning in life, the need for others, and other subjects.
