Turns to Virtual Employee
for a Solution
Even though we have multiple businesses operating concurrently, Virtual Employee makes us feel as if it is not overwhelming.
About Conversion Logix
Conversion Logix is a service technology provider that helps deliver a powerful combination of strategic campaign management, ad creative, lead generation software, and marketing attribution to provide organizations with scalable and performance-driven digital marketing solutions.
The venture is helmed by Andrew (CEO of Conversion Logix) and supported by Liam Keller (Search Lead & Analytics Specialist).
Putting Two and Two Together
Challenge
Updating 500 Google Ads accounts of Conversion Logix within 2 months time period.
Solution
Creating a customized Google Ads Tool Builder equipped with an ads editor, SEO tools and more.
Result
500+ ad accounts updated to responsive ads successfully within 45 days.
We are all somebody’s helping aid. Let us honor that spirit, and - with pride and passion and humor and creativity - rise to the challenge, search for a solution, and deliver results.
The Crux of the Matter
Google Moves Away from Expanded Text Ads (ETAs)
With Google moving away from ETAs to RSAs, it became crucial for companies to make the switch as soon as possible.
Conversion Logix is engaged with 1,000+ clients, and bringing every client onboard to adopt the latest update is not an easy task.
Owing to this, Conversion Logix faced a massive challenge as the due date for updating Google Ads accounts was reaching fast.
The company approached Virtual Employee- its marketing & technical partner for the past two years, to come up with a quick fix that had future applications as well.
Challenges
every ads account.
2 months.
10+ ad groups each.
Why Conversion Logix Made the Switch?
Responsive Search Ads are Now Default Type for Google Ads
ETAs only allowed for up to three headlines and two descriptions. Plus, the ads could not be customized for responsive platforms.
- Number of headlines (in setup)
- Number of descriptions (in setup)
- Number of headlines shown
- Number of descriptions shown
- Max. length of ad shown
- Arrangement of assets
- Control over text asset combination
- Up to 3 (30 characters each)
- Up to 2 (90 characters each)
- 3
- 2
- 150 characters
- Static (as written down)
- Full
- Up to 15 (30 characters each)
- Up to 2 (90 characters each)
- Up to 3
- Up to 2
- 300 characters
- Automatic
- Little
By dynamically cycling through headlines and descriptions, RSAs have different features and capabilities that set them apart from ETAs. You’re able to fit various headlines and descriptions to match up better queries.
Positives of RSAs
Machine learning allows or improved performance
Better adaptability with changing consumer behavior
Streamlined account management and optimization
A Light-bulb Moment
Manually updating 500 Google Ads accounts would have been the wrong approach as every account required individual login. To overcome the hurdle, the three musketeers- Epari Srikrishna, Deepankar Saha, and Prasenjit Nandi, approached the problem with one question- 'What if Google Switches to a new model?'. This gave them a solution- Google Ads Tool Builder. The team created a customized tool builder to create new accounts in Google Ads without login. It helped the team to update 500+ Google Ads accounts in under 45 days.
Solutions
& updating Google Ads.
under 3 minutes.
Google Ads editor updates.
Getting the Project off the Ground
Project Undertaken
Started the project from the scratch.
Issues Identified
500+ accounts login
Time constraint
Development Phase
Coding process of the tool started.
Experiment Phase
Tool tested for ad accounts and results recorded
Result Phase
Tested the tool by updating PPC ads.
Final Phase
Task completed 15 days before the timeline.
Hitting the Jackpot
The Rise of Responsive Search Ads
“On average, clients using RSAs saw an increase of 13% in clicks, 16% in conversions, 6% in conversion rate, and a decrease of 2% in CPA,”
- Experiment Report by Google
Similar results were recorded for Conversion Logix after the company switched to Responsive Search Ads through Google Ads Tool Builder. The tool helped the company to stride through, without hassle, a time crunch.
Results
Teamwork Makes the Dream Work
In the last two years, the trio helped Conversion Logix with strategic campaign management, ad creatives, performance-driven marketing solutions, and much more.
