The real bottleneck in social media is staying on schedule -campaigns have deadlines, trends move quickly, and every platform changes at its own pace. Brandcil solves this by keeping creation, scheduling, messaging, and analytics in one place for all major social networks, so content creators don’t lose time switching between tools. VE provided the expertise that keeps Brandcil in sync with every platform.
Brandcil is built for creators, marketers, and brands that need to manage everything social in one place. It helps users create content faster with AI, schedule posts across multiple networks, respond to messages, and track performance without having to jump between tools.
They needed to develop both the web application and mobile app, each capable of handling everyday social media tasks in one place. Brandcil wanted people to create posts, schedule them, and check analytics easily - even as social platforms kept changing their rules and features.
The client built their development team by selecting four specialists from VE’s 100+ developer pool. Meena and Nandita drove the front-end and mobile apps, while Rohit and Vasu developed the core systems and logic that kept the platform stable as it evolved.
Brandcil wanted to bring everything about social media into one place. Not just posting - but planning content, scheduling it, managing teams, replying to messages, and checking performance across different networks.
The platform needed to feel effortless in day-to-day use, helping creators and teams plan, publish, and manage work in one continuous flow. At the same time, it had to remain dependable as usage scaled and new social features were introduced, without disrupting existing workflows or slowing teams down.
Each social network works differently - with its own API limits, formats, rules, and constant updates. Keeping everything in sync was the hard part. A new feature on Instagram or TikTok often meant re-writing parts of the platform overnight.
Brandcil also needed these changes to go live without slowing users down. That meant handling complex integrations, real-time updates, and heavy content workloads while keeping the experience simple for creators and teams working under tight deadlines.
The Solution
Social media moves fast, and platforms keep adding new formats and features. At the same time, competitors were rolling out AI capabilities, which made speed even more important. The client needed to keep up, which meant getting a development team in place quickly. VE helped them build that team from its larger pool within a few days, giving them the momentum to start building the platform right away.
Together, they designed a modular monolithic architecture that could absorb new feature requests without destabilizing the existing system, enabling continuous releases while safeguarding performance for live users.
With daily client syncs, sprint-based execution, and rigorous version control, the VE team transformed a fragile, fast-changing codebase into a robust SaaS platform - one built to evolve as fast as the social platforms it supports.
The web application was built using a modular monolithic architecture, allowing the entire system to be deployed as a single unit while maintaining clear separation between modules like scheduling, analytics, user management, and platform integrations. This structure supported fast development cycles and simplified debugging while laying the groundwork for a future shift to microservices as complexity grows.
React.js was chosen for its component-based structure, efficient state management, and strong community support. It enabled the team to build highly responsive, reusable UI components for Brandcil’s dashboard-style interface, ensuring smooth performance and rapid prototyping of new features requested by the client’s marketing team.
The backend, built in Django, uses tenant-based database schemas on PostgreSQL to completely isolate data across different brands. This approach ensures strong security, clear data separation, and seamless scalability as the number of brands, users, and social profiles increases across subscription tiers.
All communication between frontend and backend is handled through RESTful APIs using Axios as the HTTP client. Standardized authentication, error handling, and data-fetching patterns were implemented across the entire codebase, ensuring predictable behavior and making future maintenance easier as the platform expands.
The team followed Agile practices with daily client standups, sprint planning, and frequent demos. Git was used with a clean branching strategy (feature → development → main), while GitHub Actions powered CI/CD pipelines for automated builds, testing, and deployments, ensuring that new features could be shipped rapidly without breaking live functionality.
The frontend was optimized with lazy loading, asset compression, and code refactoring to keep page load times under 30 seconds. Redis caching accelerated backend responses, while AWS auto-scaling maintained availability during traffic spikes. The system achieved stable performance while continually adding new features.
All development happened inside the client’s secure AWS WorkSpaces environment, which disabled copy-paste to protect sensitive keys. The team used secure vault storage and manual-entry protocols to prevent errors. This slowed routine tasks but ensured Brandcil met the client’s stringent security expectations.
The modular architecture allows individual modules - like analytics, scheduling, or social platform integrations - to be scaled or refactored independently. New social networks like Threads or X can be integrated with minimal disruption, giving Brandcil the technical runway to expand its reach without major reengineering.
The mobile app follows the same modular monolithic principles as the web system, separating modules for scheduling, publishing, inbox, and analytics while deploying as a single codebase. This ensured feature parity with the web portal and reduced complexity in maintaining synchronized functionality across platforms.
React Native was selected to build the app for both iOS and Android from a single codebase, drastically reducing development time and cost. Expo’s managed workflow simplifies builds, deployments, and access to native modules like camera, notifications, and media libraries, allowing quick prototyping and frequent feature releases.
Like the web app, the mobile app connects to the Django backend through RESTful APIs via Axios. This consistency allowed the team to reuse authentication logic, data-fetching patterns, and error-handling modules across both platforms, improving reliability and reducing duplication of work.
The mobile app implements service modules for each social platform, Facebook, Instagram, YouTube, LinkedIn, Pinterest, and TikTok, abstracting their API differences. Each module manages its own authentication, data structure, and rate limits, ensuring stable operations even as the number of supported networks grows.
The mobile team worked in lockstep with the web team, sharing daily client standups and sprint plans to maintain feature alignment. New features were delivered as small, incremental updates, demoed regularly for feedback, and merged only after passing code reviews and integration testing.
The mobile app was optimized for responsiveness, minimizing initial load times and memory usage despite handling media-heavy content. Client-side caching through local storage reduced redundant API calls, while backend-side Redis caching ensured smooth data sync during content publishing and analytics fetches.
Like the web app, mobile development was done inside AWS WorkSpaces. Manual entry of keys and credentials was enforced, supported by secure vault documentation to reduce human error. This approach protected sensitive integrations while allowing controlled development of new mobile features.
The mobile codebase is structured for easy modular extensions, enabling the addition of new social platforms or advanced mobile-specific features (such as push-based social inbox updates) without major rewrites. This makes the app well-prepared to scale as Brandcil’s user base and platform coverage grow.
VE embedded DALL·E 3 into Brandcil’s editor through secure API calls, enabling users to generate campaign-ready visuals within the same interface used for scheduling and approvals, eliminating the need to switch to external tools.
Rohit (VE's AI developer) integrated GPT-4 for power-assisted content writing, letting users draft copy, captions, and hashtags with contextual prompts. This was implemented as an optional layer, keeping Brandcil’s existing content fields and workflows intact.
To support richer multimedia content, VE added GPT-4o mini’s text-to-speech service for quick voiceover generation. This allowed creators to produce audio for social stories directly in the platform, without adding complexity to the core media pipeline.
Frontend & Mobile Developer
Meena shaped Brandcil’s user experience across platforms, translating evolving design requirements into intuitive interfaces. She synchronized web and mobile touchpoints to maintain design consistency, handled frequent UI shifts with zero disruption to live users, and ensured visual continuity as new content formats and user roles were added.
Frontend Developer
Nandita worked at the presentation layer, integrating new user journeys and dashboards into the live system without creating regressions. She focused on merging complex interface updates into existing layouts seamlessly, preserving usability while the platform rapidly expanded its feature set and supported growing subscription tiers.
Backend Developer
Rohit acted as the system’s anchor—aligning new platform capabilities with the operational backbone. He ensured incoming features plugged into the core system cleanly, maintained data isolation and system integrity under rapid expansion, and established backend workflows that sustained uptime during frequent live deployments.
Backend Developer
Vasu focused on stability during continuous change. As Brandcil grew, he managed the ripple effects of new modules on system behavior, optimized performance to handle surging activity, and resolved integration conflicts—allowing new releases to go live without compromising platform responsiveness or reliability.
The Result
Now supports eight major social networks - Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, X, and Threads - through one unified system.
Delivers a consistent, synchronized experience across web and mobile.
Follows a structured bi-weekly release schedule for new features.
Maintains over 90% uptime with active monitoring and maintenance.
“We finally stopped chasing bugs and started shipping features. The VE team wasn’t just capable; they were ahead of us.”
Jordan Broudy
CIO, Brandcil, USA
