From Marketing to Web Dev – How VE Helped Avalanche

From Digital Marketing to
Web Development

We Handled it All!

“Anything that I need, she (Farah) makes sure that she gets the work done”

-Imee Gusich

Meet Our Client

Avalanche Multimedia is a digital marketing company that helps entrepreneurs and business owners optimize their online presence to drive leads and increase revenue. Their goal is to empower entrepreneurs to build successful businesses online by providing resources and training to implement effective online marketing strategies, from do-it-yourself solutions to full-service options.

In addition to their online marketing services, Avalanche Multimedia also provides web development services. They understand that a website is an essential component of a business's online presence, and they offer customized web development solutions to meet their clients' unique needs.

Imee Needed Assistance on
Multiple Fronts

Imee Gusich, the founder of Avalanche Multimedia, faced several pain points due to which she approached us in 2019. As a busy entrepreneur with a growing client base, she needed assistance in fulfilling various requirements for her clients. These included web development services to create visually appealing and optimized websites, as well as SEO strategies to improve their online visibility.

Content curation was also essential for her clients to establish their brand voice and engage with their target audience. With ongoing support from our team, Imee has been able to meet her clients' diverse needs and provide them with comprehensive online marketing solutions.

Taking a Systematic
Approach for the Goals

Project 1

Content and Development Work for
Holistic Health & Healing Expo

We had the pleasure of working with The Holistic Health & Healing Expo, a company that is dedicated to promoting natural wellness and green living in South Jersey. Their mission is to connect exhibitors directly with individuals who are passionate about a natural approach to health and healing, creating a supportive community that shares knowledge and resources.

Imee approached us to revamp their website and curate content, with a focus on adhering to SEO standards to improve their online visibility. Our team developed a custom theme using WordPress to highlight their brand identity and added features like a calendar, contact forms, and social media integration.

We ensured the site is user-friendly, optimized for SEO, responsive, and accessible on all devices, providing an effective online platform to promote services and products and connect with the target audience.

Avalanche Multimedia Keywords highest ranking Position is showing #3

Additionally, we ensured that the website was fully responsive and mobile-friendly, making it accessible to users across all devices. This was done by catering to the UI/UX principles such as maintaining consistency in design elements like font, colour, icon and layouts. By adhering to simplicity and responsive principles, we ensured the website was easy to navigate and worked well on multiple devices like desktop, mobile and tablets. These principles are aimed at creating a positive user experience by ensuring that the website is easy to navigate, aesthetically pleasing, responsive, accessible, and functional.

We used a step-by-step approach, using SEMrush to develop an effective SEO strategy that helped to optimize their website content for search engines. By working closely with Imee, we were able to help The Holistic Health & Healing Expo create an engaging online presence that reflects their mission and values, establishing their authority in the natural wellness community.

Project 2

SEO-Related Work for Grand Rapids

We kicked off the project for Grand Rapids by diving deep into the research phase, carefully curating a targeted and powerful keyword list using SEMrush.

Semrush is showing Grandrapidsoralsurgery's Domain Overview

With this comprehensive list in hand, we got to work implementing our tried-and-true social sharing and bookmarking strategies, giving Grand Rapids the exposure, they needed to succeed. We sent a detailed report about the results that were reflected in their Google rankings. One of the key highlights of our last report was on February 2023 where we had achieved an excellent score of 70 on the domain authority. Thanks to our streamlined approach, we were able to deliver impressive results in record time, helping Grand Rapids to climb the ranks and thrive in their industry.

Project 3

Web Development for Moonwise

For Moonwise, the task at hand was no small feat as their website contained many pages, all with unique content. To ensure the website was visually appealing and user-friendly, we utilized WordPress and the Elementor page builder.

With Elementor, we created new category pages that were easy to navigate and highlighted Moonwise's offerings, which include small batches of herbal products, fermentation starters, and traditional skill development tools.

We also created pages of consultation and events where the services would be directly offered by Linda, the founder of Moonwise. Another such key page with an integral feature is the calendar page with an automatic update. It highlighted existing or booked events of Moonwise, helping potential customers to select available with Linda.

The calendar feature was created using HTML, CSS, and JavaScript. The feature was designed to fetch the data from the website's database and display it in a user-friendly manner. The data was organized chronologically and filtered based on availability. It was also optimized to be responsive and interactive, enabling users to book events directly from the calendar interface.

Calendar is showing the month of April 2023

We ensured the other elements like headings, descriptions, and calls to action, were optimized for search engines and easy to read. By combining visual elements such as color schemes, typography, and imagery, we were able to create a beautiful and functional website that truly showcases Moonwise's unique brand identity and offerings. The design also emphasized the unique brand identity and offerings of Moonwise through the use of custom graphics and layout.

Project 4

Testing & Development for MR-STUDIO

We recently had the opportunity to work on a web development project for Imee's client, MR Studio. Our team encountered several drawback in the website, including UI problems and responsive design issues.

We eliminated responsive design issues for the website by using a combination of flexible layouts, media queries, and optimized images. This ensured that the website was optimized for different screen sizes and device types, resulting in a seamless and consistent user experience. We quickly went to work on fixing these issues, updating the blocks daily to ensure that the website was functioning smoothly and efficiently.

Our goal was to create a website that accurately reflected MR Studio's unique brand identity and offerings. As a blogging website, it was important that the website was easy to navigate and provided users with the latest insights and trends in the menswear industry. By working closely with our client and addressing these issues head-on, we were able to deliver a high-quality website that met their needs and exceeded their expectations.

Achieving the Desired
Results and More!

Our result-driven solutions have helped Avalanche Multimedia in achieving their desired outcome. From web development and content creation to SEO and lead generation, our team has worked on a variety of projects for various clients of Imee. Through our expertise and dedication to excellence, we have been able to deliver the desired results that our clients were looking for.

Our commitment to our clients' success has earned us their trust and loyalty, which is why they continue to choose us for their future projects. We are excited to take on new challenges and deliver even more exceptional results for our clients in the future.

Our All-rounder
Resources

Farah Ahmed

4 years of experience

Skills: Content Marketing, SEO, Social Media Marketing

Shubham Vashistha

5 years of experience

Skills: WordPress, WooCommerce, Elementor Page Builder, Divi Builder, JavaScript, HTML, CSS Photoshop

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