A Gold Buying Experience
Reimagined in Just 6 Months

Project Overview

Project duration

6 Months

Team involved

Web Designer | Software Engineer

What we did?

  • Checkmark symbol Web design
  • Checkmark symbol UI/UX design
  • Checkmark symbol Website framework
  • Checkmark symbol Development
  • Checkmark symbol Payment gateway integration
  • Checkmark symbol Resolved existing bugs
  • Checkmark symbol Created subscription model
  • Checkmark symbol Maintenance of the website
31 Point LLC Admin's Profile

Tech stack

Tools for web development

About the Client

31 Point 1 is a financial service provider with a unique employee benefit and reward program. The unique business name has a story to tell. 31p1 or 31 Point 1 refers to the 31.1 grams of gold present in one Troy ounce.

The 31p1 Gold Savings Program permits all employees, regardless of their income, to start saving in gold with minimum amounts as low as one gram and as high as one ounce.

31p1 Home Page

Project Goals

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Increase Reach

Create a website to allow potential investors to understand the Gold scheme.

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Loyalty Program

Create a program for employees to participate in Gold plans and also invite others.

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Richer User Experience

An authoritative and easy to use platform for accessing content.

Targetable Employee Persona

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Demographics

Age: 27 and above
Gender: All
Average Income: $69,717
Education: Bachelor's Degree

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Psychographics

  • Values work-life balance
  • Seeks to improve quality of life
  • Appreciates employer attention
  • Economically aware

Aligning with Client's Vision
and Goals

Notebook and Pen

The Gold Club needs to be the focal point of the homepage as the marketing campaign depends on it. We closely followed the brief and kept The Gold Club section in the top folds of the website, which presents a general overview of what it offers to IGSA customers.

Notebook and Pen

The three VIP levels should follow next and clarify how they are different from one another. The number of points earned for every dollar should be highlighted and how every member who joins the Gold Club automatically is at the Bronze level.

Notebook and Pen

Display the point system and how it can be redeemed by buying more golds. The four types of redeeming coupons are presented clearly and the numbers are well highlighted. Thus offering clarity and transparency to 31P1's customers.

31p1's Gold Club Redeem Page

Challenges Along the Way

Integrating a payment gateway

For being a successful investment partner, having a smooth payment gateway is crucial. However, integrating a 3rd party application always has certain complications.

Our developer contacted the payment gateway team and learnt the inside outs of their
functionalities to ensure it aligned perfectly with the 31P1 website features.

31p1's Shop

All-inclusive admin dashboard

31P1 requested for a dashboard that was one-stop solution for all their questions. But presenting too many data features was difficult within the limited scope of one page.

Our designer created a UI/UX compliant data flow that arranged all information in a
tabular form. This grid system made more sense in presenting all the data sets logically.

31p1 Admin's Dashboard

Men with the Midas Touch

The designer and developer duo brought a website that met all of 31P1's requirements to life. After the completion of the website, our client decided to extend our services for ensuring the website is performing optimally always.

Portrait of Maneesh

Maneesh Tiwari

Software Engineer

  • CSS
  • HTML 5
  • MySQL
  • PHP
Portrait of Kuldeep

Kuldeep Sharma

Web Designer

  • Responsive Design
  • UI/UX
  • Design Prototypes
  • Mockups

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