Industry

Transportation Logistics

Services Hired

Data analysis Virtual Assistant

How VE acted as
data detectives for

Turning raw information into strategic
business solutions

CLIENT

About
Howlett Farms

Howlett Farms specializes in top-tier feeds for dairy and livestock. Their renowned Super Flakes, a steam-flaked corn product, benefits high-productivity herds in the Northeast. They offer diverse feed options blending ingredients for superior-quality feeds.

Green Tractor on a field
Howlett Farms
Problem

Howlett had lots
of unstructured
raw data

Howlett Farms wanted to understand their business better. Deep diving into available data was the best way

to do that. So, Howlett came to us looking for someone to structure its huge raw database and mine valuable insights from it.

Invoice
Profit/ Loss

To meet their needs, we recommended Binni. Binni organized the data and extracted valuable insights from it. Binny helped Howlett understand their operations better and forecast the future more accurately.

Tools used Excel logo PDF reader Logo
Stage 1

Making sense
of raw data

Challenge

Binny's initial responsibility involved extracting meaningful information from the PDF invoices. However, the data posed a challenge as it was frequently handwritten and blurry, hindering accurate reading and interpretation.

Solution

Binny diligently reviewed the invoices multiple times to comprehend their contents. She invested hours in analyzing the details by zooming in , employing various software tools to access the files.

Occasionally, she collaborated with clients or sought assistance from colleagues. Over time, with perseverance, hard work, and support, she enhanced her efficiency and effortlessly interpreted the documents.

Invoice- Rogers Tranfer & Storage Co
Stage 2

Converting the
raw data into Excel

Challenge

Once the data within the PDF invoices was understood, the critical next step was converting it into Excel. This proved challenging, as any small error could lead to significant financial losses for the client.

Solution

With unwavering dedication, Binny meticulously examined every piece of information in the invoice and manually inputted it into a specified Excel format.

Route of Flight
Stage 3

Drawing insights
from the data

Challenge

The ultimate task entailed analyzing large volumes of raw data and presenting it in a clear format- aiding the leadership in gaining insights into their market position and expanding revenue sources.

Solution

Binny utilized visual representations like Charts and Graphs in Excel to depict the data. Additionally, PivotTables allowed her to create interactive tables for improved analysis. Furthermore, What-If Analysis aided her in presenting the effects of various scenarios on outcomes.

Net Profit Margin %
Feedback

Reaping the benefits
of hard work

Binny identified market trends, including changes in consumer behavior, shifts in competition, and emerging technologies. This information helped Howlett stay competitive by identifying new opportunities and anticipating future trends. Binny's reports also helped Howlett understand customer needs and prepare market research reports that provide insights into consumer preferences. This enabled Howlett to tailor their products and services to better meet customer needs. This video from the client is a testimony to our efforts.

Woman Image
Video Icon

It has been a pleasure working with Binny... She is very eager, very friendly, always communicating. She has been a great help

Senior Accountant and Financial
Analyst, Howlett Farms

Resource

Meet our data
detective

Binny

Senior Executive, VA team

Binny possesses a diverse skill set and has over 10 years of experience. Her expertise includes collections, customer care, retention, and backend operations, encompassing tasks such as email management and appointment booking.

Portrait of Binny
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