Madfly is a social media app with a "Make A Difference" motto. It's designed to connect friends and family members, who all have something in common. It breaks down barriers, making it easy to find what else your similarities lie in, whether that be the same love for video games or hatred of pop music. You earn coins while doing good by donating them to 501(c)(3) organizations.
Safe Space for Family
No Public Comments
One Touch SM Access
Express Yourself Freely
“A space for family to connect and find commonalities within the family/friend circle.”
Madfly LLC approached us with an app idea that was the opposite of the popular breed of social apps. They wanted an app that:
To figure out the challenges ahead, we used the 'positioning statement'. Why? Because the positioning statement focuses on the customer and the benefits that the product brings to them.
FOR family members & friends
WHO wish to find commonalities
THE App IS a closed-circuit social app
THAT provides a platform to connect without judgement
UNLIKE other social apps
A positioning statement is an expression of how a given product, service or brand fills a particular consumer need in a way that its competitors don't
OUR PRODUCT allows users to connect with 'Uncommon' people- family/friends, bridge gaps, and get over differences.
Creating a unique app unlike any other app on the market was something new and innovative that we wanted to do. It was challenging, but we felt confident in our abilities as developers.
We figured out a 4-step strategy that prioritized visualization and the practicality of every feature.
Started by creating a site map that acted as a skeletal support to build the application. It covered key areas of a website and helped reduce general issues faced during development by ensuring they were cross referenced with related pages.
Tools like Adobe Illustrator & Sketch were used for designing a user-friendly interface.
We created an algorithm for family and friends to easily connect with each other. Featured a real-time comment section and a reward token system.
Connected with other social media apps
Multimedia Compressor
Server/Back-end Processing
To create a ground for finding commonalities between family members, we created an algorithm that used questions to draw conclusions.
Started with the creation of a new iOS project in Xcode, selected iOS app creation template, and added project information like Product Name, Organization Identifier, Interface & Language.
In XCode we opened the Madflyapp.xcworkspace file. In the AppDelegate class, we defined the behavior of the app and opened the AppDelegate.m implementation file.
In didFinishLaunchingWithOptions method, we added code to set the category(s).
In XCode, we accessed Main.storyboard file and added ViewController.m and MadflyContainer files.
To manage security on the app, we used App Transport Security (ATS) which enforces secure connections between an app and web services.
Testing the application version before feature release makes it very unlikely for users to face any of the issues below:
Displays user name, connections, chats, and more.
User can browse or edit information related to partner posts, contact info and more.
Provides an option to change banner images
Showcases information related to coins earned, peeks, and number of answers received.
The client wanted to integrate a token reward system into the app to encourage users to engage in questionnaires. These questionnaires were designed to help find commonalities. We used a concept validation approach to ensure that the integration is feasible and fruitful.
Figuring out if the concept will work or if it requires modifications is the number one priority.
At this stage, we conducted a market research, went through social media apps, and interviewed targeted audience.
In the end, we zeroed upon a list of potential common needs the app is going to solve
Madfly LLC wanted to integrate a token reward system (coins) into the app. The user would earn coins after answering personality surveys.
This entailed some financial problems and security concerns. We explored various platforms and case studies to create a working model for the same.
Developed a basic model for the token reward system (coins) and shared it with the client to test and gather feedback for further improvements.
A functional, bug-less MVP was put on the market to allow a wider audience to test the same. It provided users with the vision of how the final product will behave.
Before the Madfly app existed, there was no such thing as an un-social app. There was no way to bring this idea to life. That is what Mohammad Yunus and Veerender did by creating a revolutionary app that connected close ones, the way families do things, and the way families communicate.
