Taking on this task was a bit like stepping into a maze - a challenging but exciting one. The key was not just about handling the complexity of the business, but finding ways to make it work to our advantage.
The Mission
Guiding Consumers to Smart Choices
Imagine you're in a massive supermarket full of different products and you're unsure which one to pick. That's where T3Limited comes in. They're like your personal guide, helping you make sense of all the options available in the market. They do this by providing unbiased, detailed "reviews" and comparisons of products and services in various industries.
The Method
Deep Dives and Deal Finds
T3Limited is not just about giving you a list of options. They delve deeper, providing in-depth reviews so you can understand exactly what you're getting from each choice. And the cherry on top? They also spotlight deals and discounts, helping you find great value as well as great quality.
The Complexity
A Web of Choices
T3Limited's work spans across numerous sectors, which makes it a complex business to run. They're not just working with one type of product or service; they're dealing with a wide range - each with its own unique features, pros, and cons. It's like trying to be a guide in a city where every street is constantly changing. That's where the need for a strategic approach to their online marketing and advertising comes in.
A Call for Help
When Expertise Becomes a Must
Imagine you're Tim Taylor, the owner of T3Limited UK, and you have a pretty complicated job. You're dealing with a ton of different areas in the online marketing world and you're looking to make your Google Ads more profitable. But there's a problem - it's a tricky task, with a lot going on and it's just too much to handle alone. What do you do?
You look for an expert!
Tim Taylor did the same!
Finding the Right Fit
The Search for a Google Ads Whiz
This wasn't just about finding someone who knows a thing or two about Google Ads. It was about finding someone who could dive deep into the varied sectors T3Limited UK operates in, make sense of it all, and come up with a game plan. A game plan that wouldn't just keep things running, but would ramp up the profits from their Google Ads too.
Enhanced CPC
Maximum Conversion
The focus here was on maximizing the number of conversions, ensuring that our Google Ads drive tangible results for our varied sectors.
Target ROAS (Return on Ad Spend)
Our strategy didn't just stop at conversions; it revolved around achieving a specific return on investment, aligning our ad spend with our revenue goals.
Target CPA (Cost Per Acquisition)
In line with T3Limited UK's operations, our approach aimed to keep acquisition costs in check, ensuring that our ad campaigns generated value within predefined cost boundaries.
Making It Work
The Journey of Turning Challenges into Opportunities
Taking on this task was a bit like stepping into a maze - a challenging but exciting one. The key was not just about handling the complexity of the business, but finding ways to make it work to our advantage.
Mastering Google Ads
with Google Ads Editor
Imagine trying to control a ship without a helm - difficult, right? That's what managing an extensive Google Ads account can be like. But with Google Ads Editor, we had our helm. This tool allowed us to make swift changes across multiple campaigns, ensuring we could navigate effectively through the seas of online marketing.
Why did we choose this?
It allowed us to do bulk editing and making changes to Google Ads campaigns even while offline.
With it, we could quickly implement changes across various campaigns and ad groups, import and export files, copy or move items between ad groups and campaigns, and perform comprehensive keyword management.
This facilitated efficiency and rapid response to the evolving requirements of the project.
Surfing the SEO
Wave with Surfer
Knowing the right words to say can make all the difference - and that's exactly what Surfer helped us with. It guided us on which keywords and phrases were popular within our target market, helping us shape our ads to meet potential customers' interests.
Why did we choose this?
It helped in identifying high-performing keywords and phrases for ads, understanding keyword relevancy, and optimizing keyword density.
This informed and honed our keyword strategy, thereby driving conversions and reducing costs.
Optimizing with Opteo
Opteo was like our co-pilot, giving us real-time performance reports and advice on how to improve our Google Ads. This tool kept us on track by helping us manage our bids, stop underperforming keywords, and restructure our ad groups. With Opteo, we could make smart, data-backed decisions quickly.
Why did we choose this?
Helped us manage tasks like adjusting bids, pausing underperforming keywords, fixing ads that were underperforming, and restructuring ad groups.
Using Opteo, we were able to respond swiftly to trends and make data-driven decisions, which helped in reducing the cost per conversion and meeting our conversion goals.
Visualizing Success
with Voluum
Voluum acted as our performance tracker. It showed us how our Google Ads were doing, where our conversions were coming from, and which campaigns were most effective. It was like having a personal trainer who could help us see where we were strong and where we could improve.
Why did we choose this?
We used Voluum to track the performance of various Google Ads, monitor conversions, and analyze the effectiveness of different campaigns.
It also allowed us to conduct A/B testing, optimize ad spend, and manage affiliates.
With its granular reporting and real-time analytics, we were able to continually optimize our campaigns and significantly improve registration and subscription rates.
Understanding User Behavior
with Google Analytics
Voluum acted as our performance tracker. It showed us how our Google Ads were doing, where our conversions were coming from, and which campaigns were most effective. It was like having a personal trainer who could help us see where we were strong and where we could improve.
Why did we choose this?
We could understand how users interacted with the website after clicking on the ads.
This enabled us to identify bottlenecks in the conversion path and optimize accordingly.
By monitoring metrics such as bounce rate, page views, and time on site, we could tweak our campaigns to improve engagement and conversion rates.
The Winning Numbers
Validation of Success
Through strategic implementation and meticulous work, we managed to reduce the cost per subscription from £44.86 to £37.67. Concurrently, the conversion rate rose from 5.32% to a staggering 7.92%. These improvements, coupled with a 30% increase in return on ad spend, demonstrated the remarkable efficacy of our advertising strategy and efforts.
Behind the Scenes
Meet the Expert
With wealth of experience in Search Engine Marketing and Social Media Marketing, Mudit was at the helm of this project. His skill set enabled the creation of a results-driven "campaign strategy" and efficient tracking of key performance indicators.
Mudit
Assistant TL - PPC
Fostering Business Growth
Exceeding Expectations
Tim Taylor
Founder & Director, T3 Limited
Tim Taylor had ambitious goals for business growth and conversions. His main conversion goals included registration and subscription, with specific cost targets. Despite the complex business model and initial challenges in meeting the cost per conversion target, our strategic approach over 2.5 years led to a significant reduction in cost per conversion. This was achieved without compromising on traffic volume. We not only met his targets but significantly exceeded them, showcasing a remarkable decrease in costs and a 30% boost in account revenue.
Tim Taylor
Founder & Director, T3 Limited
VE's Power of
Strategic Collaboration
