Collaboration between
Railey Consultancy Ltd and VE
Organic Users
Increased by 250%
Domain
SEO
Duration
12 Months
Industry
Advertising and Marketing
Client profile
Railey Consultancy Limited is an Irish company that was founded in 2019. The marketing agency excels in scaling brands through the power of advertising, content, artificial intelligence, data, talent and global infrastructure.
Railey partnered with VE for one of their e-commerce projects. The goal was to increase organic traffic to the website and improve conversion rates. The collaboration primarily revolved around utilizing SEO tools and techniques to address the client's needs.
Rory Keran (Head of Strategy)
Railey Consultancy Limited
Client challenges
Low Organic Traffic
Due to limited visibility on search engines, the website struggled to attract potential customers. As a consequence, the website's reach and online presence were hindered, leading to missed opportunities for business growth.
Poor Conversion Rates
Despite receiving some traffic, the client struggled to convert those visitors into paying customers. This issue indicated a need for improvements in the user experience, website design, and persuasive elements to drive conversions.
Ineffective SEO Strategies
The client recognized the importance of SEO but lacked the expertise and resources to implement effective strategies. They needed professional assistance to optimize their website, improve keyword targeting, and enhance their overall SEO efforts.
Sr. Executive- Internet Marketing
The right strategist
Nikhil Nagar is a highly skilled web marketer with over 8 years of experience in the field. With expertise in a wide range of SEO tools, including Google Analytics, Google Search Console, Google Business Profile, Google Tag Manager, SEMRush, Ahrefs, and Screaming Frog, Nikhil brings a strong technical background to every project. His ability to effectively analyze data and metrics allows for the implementation of successful optimization strategies
App Store optimization and marketing expertise.
YouTube optimization and marketing knowledge.
The customised
strategy
Establish areas of expertise and top priorities.
Do a technical site audit and implement optimisations.
Publish light-weight, keyword-optimised blogs and pages.
Conduct keyword research and search intent analysis.
Look for backlink and referral opportunities.
Report on SEO metrics such as ranking in SERPs.
Phase 1
Website Audit and
Technical Optimization
- Performed a comprehensive website audit to identify any technical issues, such as broken links, crawl errors, and site speed issues.
- Optimized website structure, including URL structure, site architecture, and internal linking, to improve crawlability and user experience.
- Implemented schema markup and structured data to enhance search engine visibility and improve clickthrough rates.
- Ensured the website is mobile-friendly and optimized for mobile devices.
Phase 2
Keyword Research
and Optimization
- Conducted in-depth keyword research to identify relevant and high-intent keywords for the client's target audience.
- Optimized category content, including web page content, meta title and descriptions, headings, and image alt tags and texts with targeted keywords.
- Monitored keyword rankings regularly and make adjustments to the optimization strategy as needed.
Phase 3
On-Page
Optimization
- Optimized on-page elements, including meta tags, headers, and internal linking, to improve relevancy and keyword targeting.
- Optimized images by compressing file sizes, adding alt tags, and providing descriptive filenames.
- Improved website navigation and user experience by ensuring clear and intuitive site structure and easy access to important pages.
- Optimized product pages, including titles, descriptions, images, and reviews, for better visibility in search results and increased conversions.
Phase 4
Link Building
and Off-Page SEO
- Developed a link building strategy to acquire high quality backlinks from relevant and authoritative websites.
- Reached out to industry influencers, bloggers, and journalists for guest posting opportunities and collaborations.
- Monitored spammy backlinks that may negatively impact the website's search rankings.
- Leveraged social media platforms and online communities to build brand awareness and generate natural backlinks.
Phase 5
Conversion Rate
Optimization
- Analyzed user behavior on the website using tools like Google Analytics to identify areas for improvement.
- Conducted testing on key landing pages, calls-to-action, and forms to optimize conversion rates.
- Used click tracking technique to visualize user interactions on the website, identifying areas for improvement to increase conversions.
Phase 6
Ongoing Monitoring
and Reporting
- Continuously monitored website performance, keyword rankings, organic traffic, and conversion metrics.
- Provided regular reports to the client, highlighting progress, key insights, and actionable recommendations.
- Stayed updated with industry trends, algorithm changes, and SEO best practices to adapt strategies accordingly.
- Collaborated with the client to address any emerging challenges or goals and adjust the SEO strategy accordingly.
The numerical validation
