To achieve high Return on Investment (ROI) and improve the Effective Revenue Share (ERS)
To begin with, we studied their available Google AdWords data to analyze the receding bottom line, which drives their Effective Revenue Share (ERS) % and on the basis of that, we created a digital marketing program.
Before taking any crucial steps, which could be either harsh or beneficial, we understood their business module, buyer’s persona and how their potential audience would react to their offering. We made it a point that we understood their target audience. This approach allowed us to generate results and ROI for them. We created simple content that was engaging, memorable, sharable and most importantly, that inspired action.
Let’s face it. If a person coming to our website is not inspired, he/she will not take an action. In short, it is only when you understand your audience and create engaging content for them that you generate interest and achieve results and ROI.
We took time to understand their potential audience and viewed each single visitation as an opportunity and prepared a list of categories of the potential audience. Further, on the basis of the potential audience and their different categories, we prepared respective offerings for them. With this approach, we made multiple changes at the keywords level and also changed the multiple settings of the campaign such as location bid strategy and Google Ads API. There was a category of potential audience, which was really tough to understand. Although post the analysis of the available data, we comprehended that they were looking for tailored service. In order to cater to this need and inspire this audience to take action on the website, we introduced “Dynamic search ads”. Further, what we achieved was amazing.
The results of this treatment are evident from the tables below.
Phase 1 Result: Conversion rate improved by 344.5%
Phase 2 Result: Average Position improved by 230.8% | CTR improved by 375%
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