Cosmetics and personal care
An Australia-based beauty products company approached us via our paid ads. It had been advertising its products using Google Adwords till October 2014 but stopped using it after that since it was not getting any conversions. We started working on its campaign from January 2016 and today this company is among our most satisfied clients.
To design a sales funnel in order to enhance the rate of conversion and lower cost-per-acquisition (CPA), which would lead to a higher ROI.
On the basis of our detailed analysis, we developed a strategic approach to achieve our goal of getting the highest possible conversions with the lowest possible CPA. A summary of this approach is given below:
The relative conversion rate grew by 1656%.
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