You may have chosen the niche for your affiliate marketing program, and now it may be time to select the right affiliate partner. This thing will help you decide whether your affiliate marketing program is going to be successful or will lead to failure. Everyone has heard about Commission Junction, LinkShare, and Google Affiliate Network, but the list does not end here; there are more options that you can try out. This, however, is not easy as hundreds of affiliate networks pop up daily on the Web and choosing the right program can actually be confusing.
You should try to seek a list of merchants who are very much similar to yours. Though you may not desire to run a similar affiliate network as that of your competitor, you must try to find merchants who perform effectively in your network. For example, if yours is a food product company, you should think how well your program will perform in the technology segment.
Search for offers that resonate most effectively in your affiliate network. This will help you evaluate the pay-for-performance model that excites affiliates in your network. According to Marketing Land, “If you’re looking for an affiliate network that will serve as a platform to grow e-commerce sales, be absolutely certain that the network is e-commerce centric with affiliates that like rev-share splits on a Cost Per Sale basis.”
Identifying the most successful affiliates in a network is very important and so is studying their marketing methods. In case you deny affiliates to go for pay-per-click (PPC), opting for an affiliate marketing network with a big coupon will probably not be worth it.
These strategies look simple, but they are quite effective in ensuring the success of an affiliate marketing program. It is to be noted that affiliate networks also offer managed services for an additional fee. Some merchants also feel that continuing with an affiliate management agency is a better option. The answers to such questions will help you streamline your affiliate marketing process.