How to Decrease Noise and Bias in Business Decision-Making With a Mobile App

Posted by on June 1, 2017
Mobile Apps Article No 5_Decreasing noise

Technology and machines have made it easier for one to work with higher efficiency; however, people’s decision on critical issues still matters. A wrong diagnosis of problems can prove costlier for your business. Inaccurate business decisions have resulted in losses worth billions of dollars so far. Is it possible to minimize such risks? The answer is yes; this can be done with the help of mobile apps if you make them an integral part of your business strategy.

Why and how a mobile app can help

A mobile app can help you gather information right from grassroot. You can conduct surveys and can even get a direct response from customers. So, offering a decision–making tool to mobile users is a matter of common sense and expediency.

Here are some features, which on being present in your mobile app, can facilitate decision-making:

  1. Checklist

    An electronic checklist is a helpful feature for those who perform process driven-tasks such as estimators of antiques, real estate dealers, and car damage repair companies. An app can show a list of descriptive characteristics, which could be customized as per any service. It will help experts in not missing out on necessary details. You can later on take decisions based on the information you have.

  2. Calculators

    Once the necessary data is collected, switch on your app calculator. The input method can vary as per the initial data type; you can enter exact parameters and get the desired final price. A healthcare expert can see scales to rate their patient’s condition and decide about the type and the length of the treatment that they would be offering to them.

  3. Eligibility test

    A basic eligibility test on a mobile app can help customers decide whether the company’s offering is suitable or not for their needs. By answering through a simple ’yes/no’ or scale-based questions on their mobile devices, hiring managers can decide whether they should shortlist a candidate for the next round or not. Similarly, an insurance company can figure out whether they should accept an application or not.

  4. Opinion surveys

    Some types of decisions are taken collectively. However, one or two persons dominate a meeting and take the final decision because of their confident body language or voice. The obvious shortcomings of this process are that more suitable ideas may be pushed in a corner. A company can introduce a feature in their apps that can ask contributors to submit their ideas prior to round-table meetings. This will help them evaluate every idea on its merit without being affected by anything else.

Wrapping up

Decisions are impacted by circumstances and stereotypes, which cause drifts in business decision-making. However, mobile app development can reduce the chances of errors. Having checklists, calculators, eligibility tests, and opinion surveys in a mobile app helps ensure that you have the right data-set to take accurate decisions.

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