As a business, you must never take things lightly and overlook the obvious mistakes that should be rectified. For every time you fail to plug the loopholes that are there in your website, you lose a good amount of visitors. It is for you to provide users with enough reasons to stick around.
Here’re the 6 most common problems in website design that should be dealt with at the earliest:
1. Excessive Downloading Time
Google takes into account page loading time while ranking web pages. Moreover, statistics suggest that users are likely to move on to another site if a website takes more than 4 seconds to upload. You need to work with your technical and design teams to minimize the downloading time of your website. There are multiple – server performance, code density, extra large images, too many plugins etc. – which you need to examine and work on.
2. Complex Navigation
A navigation process that is difficult to follow is sure to put visitors off and prompt them to never return again. The navigation of your site should be such that it must enable your visitors to move from one web page to another with ease. Strategically placed call-to-actions assist users in figuring things out more easily.
3. Too Much/ Little Information
A website crammed with information is as bad as one with little data. Not only do such sites provide poor user experience, but they also fail in terms of aesthetics and visual appeal. If your site has too much/little information, modify your content accordingly.
4. Non-Adherence to Web Standards
Any business website today needs to be in line with Web 2 standards. Just crosscheck and see whether all the elements – HTML 5, tableless CSS, usability etc. – are in place. You need to ensure that your website structure is friendly to search engines and consumes minimum bandwidth when anyone attempts to visit it.
5. Unappealing Content
Content that fails to appeal to your prospects serves no purpose. You need to do a bit of research to determine what really matters to your targeted users and what they may like to know in order to convert. Have discussions with some of them and find out whether they prefer text, images, or videos more. You can show content to them in different colors and fonts and ask for their feedback. All this will really help you a lot in putting up the right content on your website.
6. Wrong Design
You need to check your website design from different perspectives before releasing it online. Sometimes, what may seem a perfect design to you may actually be hampering the sale.
Here’s an example that shall help in driving the point home. Blinkee.com sells things that blink or glow in the dark. To convey their message, the owners of the site have created a dark website whereon all the items blink. While the designers saw it as a tremendous idea, the site in reality doesn’t make for easy surfing for visitors. The images are too small and it is hard to read the text against the dark background. The site has been designed in frames, which is an outdated design philosophy.
In the highly competitive world of today, creating just any website won’t work. You need to keep your eyes open, see where your competitors went wrong, and make sure you don’t repeat the same mistakes. Avoiding these common mistakes will make sure you’re on the right track.